Our achievements in 2011 were remarkable. We extended our boundaries in all of our business units - in our television broadcasting, print, radio, outdoor, content creation and new media. We recognise that a solid sustainability foundation ensures long-term value creation. With this, we have improved each area of sustainability spanning the workplace, marketplace, environment and the community and you will find our progress in this Report.
In the workplace, we continued to strive to be an employer of choice. We grow with our employees as we provide talent development opportunities. We never compromise the welfare, safety and rights of our employees. Being a diverse organisation, we regularly organise internal engagement activities to strengthen the spirit of solidarity among our employees. There were at least 20 activities organised and participated in by employees from various business lines in 2011.
In the marketplace, we closely engage with our suppliers and customers to deliver quality services and highly efficient supply chain management. Our desire to understand the concerns of our customers, suppliers and sub-contractors continued in 2011 through satisfaction surveys.
We ensure our operations have a minimal effect on the environment. Measures to strictly monitor environmental parameters have been introduced. Various energy saving practices were streamlined in 2011 and are highlighted in the Environment section of this Report.
We continue to develop the communities in which we operate through our three core pillars: education, humanitarian and other community projects. Our sustainability goes beyond these commitments and is at the very heart of everything we do.
This year saw a stronger sustainability platform with integrated Corporate Responsibility (CR) programmes being introduced. As a leader in the media industry, we capitalise our core competencies to spearhead our CR initiatives. Programmes including Bersamamu, Sejuta Impian, Malaysia Hari Ini and Singgah Sahur highlight various issues faced by the community. Our Tabung Bencana NSTP-Media Prima has raised and distributed approximately RM4 million to help victims of major catastrophes, natural disasters and humanitarian crises. In addition, our radio stations also show their full support by promoting CR activities to their listeners through programmes such as Honk for Japan and the children adoption programme during the Christmas season.
Corporate governance, transparency and loyalty to ethical values have always been a priority for Media Prima. We are aware that transparent and sincere communication generates value for our Company. We are committed to expanding our sustainability reporting over time, by providing stakeholders with more detailed and transparent information on our aspirations, goals, challenges and achievements. We continue to enhance our dialogue sessions with stakeholders on important and material issues using various platforms. We acknowledge their feedback and contribution to improving our business processes and performance. This year we have improved the level of disclosure of this Report which provides a more holistic approach to our sustainability and business. Delivering an integrated sustainability reporting is just one of the many initiatives we are taking to improve our transparency.
I am proud to share with you our recent achievement of winning the Platinum Award for Best Corporate Social Responsibility Awards at the National Annual Corporate Report Awards (NACRA) 2011. These prestigious Awards were organised by Bursa Malaysia Berhad, Malaysian Institute of Accountants and The Malaysia Institute of Certified Public Accountants on 18 November 2011. By receiving this award, we are recognised for operating in an economically, socially and environmentally sustainable manner whilst balancing the interests of diverse stakeholders through transparent practices based on ethical values and respect for employees, communities and the environment.
Our focus for 2012 will be to increase value creation through the advancement of our services and coverage. We will continue to incorporate sustainability in everything we do for a better tomorrow. I would like to take this opportunity to extend my gratitude to all our stakeholders who encourage us to perform better with their feedback, opinions and support while we continue to invest in the future of our country and the world. On behalf of the Board, I would like to express my deepest appreciation to the management and employees for their continuous dedication, commitment and contribution. As always, we hope you find our report useful and informative and we appreciate your feedback which is vital for us in developing our future.