THE ball is in our court. What we do with it is very much up to us. For the first time, this conglomerate is presented with an array of performance tools that are the envy of others in the same industry. You name it, we have it. Apart from four free-to-air television stations, we also have three newspapers, including the nation’s biggest-circulating newspaper, Harian Metro. Yes, we have radio stations too. And our online portals have some of the biggest hits anywhere in the country.

The potential for us is mouth-watering, to say the least. Riding on the back of integration, Media Prima is now able to provide you with the complete solution to your communication needs. Honestly, if you have any messages that you wish to convey to consumers, look no further. MPB, with the New Straits Times Press within its stable, is now better poised to facilitate your key messaging 24/7. Even when you are asleep, we will be delivering your messages to the masses.

That, in a nutshell, is integration at work. It’s partly about human resources, a marriage not made in heaven but targeted to create multi-platforms of convenience, to satisfy most, if not all, consumer communication needs. Marrying talents headquartered in Balai Berita in Bangsar, and Sri Pentas in Damansara, is not an easy task. Indeed, there are challenges. But we believe we have the confidence, leadership, intellect and sense of purpose to undertake integration and push the media scene to another level. It’s all in the mind, this integration thing. And this is firmly supported by a genuine hunger to inspire, lead and push the boundaries of excellence to new heights. Integration is no longer a buzzword. It’s a philosophy, a corporate ideology if you like.