Being an industry leader one needs to be continuously innovative in many aspects, be it the product design or its marketing approach. Innovation brings recognition and very often it comes with a decent monetary return.
One may ask, how can a conventional outdoor media format be innovative and what would be the risk? Historically outdoor media expenditure in Malaysia has grown by leaps and bounce but lacks creativity. Thus, Big Tree group has taken the lead not only to be strategic in its marketing approach, new creative product roll-out and aesthetic looks of structure designs were the main emphasis for new product development.
Again, Big Tree recently set another new standard by upgrading some prime assets to out-of-home digital media and was proven successful.
More new product designs were launched since then and a whole new outdoor media landscape was born in the heart of KL city center, which has further strengthened our leadership positioning.
At Big Tree, we redefine the standard of the industry.