The Finance Department is staffed by people who have always been fascinated by numbers. Mathematics is all about logic, and in order to get the right answer, the workings have to be right. The key is accuracy.
This fact remains true till today. What we do daily requires nothing less than getting the right information at the right time. Speed, accuracy and the ability to understand the real scenario behind those numbers is the essence of setting new standards. Being able to decipher numbers allows us to provide accurate scenario analysis with sound risk management frameworks for Media Prima.
By looking at the numbers, we know exactly where we are in the market, and how to chart our next course of action and strategies. Napoleon Bonaparte, for example, conquered most of the European continent not only because he had legions of men, but also because he used mathematical calculations in his strategies. Media Prima may not conquer the world now, but with the right numbers coupled with the right strategies, we never know.