At Media Prima Berhad, we are evolving in the way we do business. Profits are not the only measurement for success; instead we are now looking at how we impact the communities around us. CR is not a company policy; it is a criterion for every business and operational decision we make. We do it simply because it is the right thing to do, and the time is always right to do the right thing.
Sustainability and Us
Alongside our core mission to inform, educate and entertain, we have pledged to be a responsible corporate citizen – acting in the public interest to strengthen and enrich communities across the Malaysia and internationally.
We have defined that role as living our values with integrity and ethical consistency towards our own people, our audiences, our suppliers and the communities in which we operate.
To co-ordinate this strategy, we are in the process of establishing our sustainability team. One of the aims of this team is to develop processes and implement best practice to manage our sustainability issues. We would be reporting on this progress in our next report in 2010.
CORPORATE GOVERNANCE
The Malaysian Code on Corporate Governance (the Code) aims to set out principles and best practices on structures and processes that companies may use in their operations towards achieving the optimal governance framework. The Board reaffirms its supports to the Code and believes that good corporate governance is fundamental in achieving the Group's objectives. In order to ensure that the best interests of shareholders and other stakeholders are effectively served, the Board will continue to play an active role in improving governance practices and monitors the development in corporate governance including the Code.
Media Prima and its subsidiary companies (the Group) expect the highest standards of conduct and integrity from all that have dealings with it including our employees, directors, shareholders, consultants, contractors and the public. We are strongly committed to the elimination of fraud and corruption and to ensuring that all activities are conducted ethically, honestly and to the highest possible standards of transparency, openness and accountability so as to protect public interest.
Our Fraud Prevention Manual has been developed by Corporate Governance & Risk Management Department and approved for implementation by the Media Prima's Board of Directors on 28 November 2005.
The Manual which consists of two sections namely the Anti Fraud Policy and the Whistle Blowing Policy aims to achievethe following objectives:
The Manual is applicable to Media Prima and all its subsidiary companies. All staff has the responsibility to comply with the provisions of the Manual.
DIRECTORS' CODE OF ETHICS
Media Prima has on 28 August 2009 established a Directors' Code of Ethics to guide the Board in discharging its oversight role effectively. The Code of Ethic requires all Directors to observe highly ethical business standards of honesty and integrity and to apply these values to all aspects of our business and professional practices and act in good faith in the best interests of Media Prima Group and its shareholders.
Further information on our corporate governance performance and strategies is provided in our Annual Report 2009.
MEDIA PRIMA'S STRATEGIC PROGRAMMING OBJECTIVES
To remain relevant and to meet the needs of its listeners in today's competitive broadcasting environment, we established three main strategic priorities for 2009:
Sustainability Goals and Objectives
We have yet to develop a firm set of sustainability goals and objectives. However, for next year, we plan to present such goals and objectives to our stakeholders for comments and feedback.