DATO' SRI AHMAD FARID BIN RIDZUAN

Dato’ Sri Ahmad Farid bin Ridzuan, aged 46, a Malaysian, is the Group Chief Executive Officer, Television Networks of Media Prima Berhad (Media Prima). He was appointed to the Board of Media Prima on 30 August 2006.

Before his appointment as the Group Chief Executive Officer, Television Networks of Media Prima on 1 January 2006, he was the Chief Executive Officer of Sistem Televisyen Malaysia Berhad (TV3), a position he took up in April 2002. He currently sits on the Board of TV3, Natseven TV Sdn Bhd (ntv7), Metropolitan TV Sdn Bhd (8TV), Ch-9 Media Sdn Bhd (TV9), Synchrosound Studio Sdn Bhd (Hot FM), Max-Airplay Sdn Bhd (Fly FM), Grand Brilliance Sdn Bhd and Tiga Events Sdn Bhd.

Dato’ Sri Farid Ridzuan was an Executive Director at Leo Burnett Advertising from 1998 to 2002. He has fifteen years of line and staff experience specialising in general management, strategic marketing, regional and international business development and corporate communications.

He holds a MBA in International Business from US International University, San Diego, California; and BBA Marketing (Major) and BBA Management (Minor) from Western Michigan University, Kalamazoo, Michigan, USA.