DATO' SRI AHMAD FARID RIDZUAN

Dato’ Sri Ahmad Farid Ridzuan is the Group Chief Executive Officer of Media Prima's Television Networks. As Chief Executive Officer of Sistem Televisyen Malaysia Berhad (TV3), a position he has held since 2002 and continues to hold today, he quickly turned TV3 into Malaysia's number one free-to-air television network and continues to keep it there.

Dato’ Sri Farid has been key to the successful execution of Media Prima's 3R Strategy (Restructure, Rationalise and Rejuvenate). Leading his management team to re-engineer, reposition and differentiate the networks within Media Prima's television portfolio (TV3, 8TV, ntv7 and TV9) he has been instrumental in increasing shareholder value, growing employees, creating better solutions to advertisers and providing viewers with a better choice of content and programming.

A student of international business, Dato’ Sri Farid is inclined towards global markets and new market opportunities. As a leader, he is known for his support for employee empowerment, recognition and development. Well-noted for his marketing achievements, Dato’ Farid has spoken at several regional conferences in Hong Kong and Singapore.

Before joining TV3, he was the Executive Director of Leo Burnett Advertising in Malaysia, Asia Pacific Managing Director of Acxiom Asia Limited, and several strategic marketing and business development responsibilities in Celcom, Kodak, DHL and Land & General.