8TV, with its tagline "We're Different", reaches out to the urban youth and Chinese audiences with high quality foreign programmes and unique local content. Within a short period after its debut on 8 January 2004, 8TV has emerged as one of the hottest media brands in Malaysia.

8TV has also won several awards and recognition from around Asia. The station won two awards at the 2006 Promax Asia Awards for Funniest Spot and Best Public Service Announcement. It also received three nominations for Reel Review, Vector Challenge and Spirit of KL in the Asian Television Awards.

In 2006, 8TV took centre stage with a series of locally produced reality shows such as One in a Million, which has been dubbed the mother of all talent search shows and its on-ground activities.

In April 2010, the TV station revealed Showdown, a new reality TV show for street dance enthusiasts that was becoming the most popular one-of-a-kind dance crew show.

8TV has strong brand equity, which is second to none as it continues to leverage on its effective on-ground activities with hands-on approach to woo audiences from all walks of life and ages. 8TV is steadily on its way of becoming the No.1 channel of choice for the urban youth and Chinese audience in Malaysia.

8TV is owned and operated by Metropolitan TV Sdn Bhd, a subsidiary of Media Prima.