Big Tree is the leading outdoor advertising outfit in Malaysia. Since its incorporation in 1994, Big Tree's aggressive growth has been fuelled by heavy and continued investments in major expressways, transportation and retail concessions in Malaysia.

Its primary activities consist of undertaking outdoor and non-outdoor advertising business, event management and carrying out related advertisement production works, advertising contractor & agent and the sale of advertising spaces.

Big Tree has a number of exclusive advertising concessions with expressway, transportation and retail concessionaires. In the expressway segment, BTO secured exclusive long-term contracts for advertising rights along the country's major expressways including amongst others, the North South Expressway, the New Klang Valley Expressway, Linkedua and the Elite Highway

Big Tree currently has over 15 exclusive concessions nation-wide.

The outdoor and non-outdoor advertising products of BTO are sold under the following brands: -

• 1) Big Drive Expressway and Freemarket
• 2) Big Ride Transit
• 3) Big Buy Retail