I.M (which stands for Integrated Marketing) is a division within Media Prima Berhad, established in July 2011 to focus on integrated media solutions for advertisers. Our principle is to remain media neutral and to focus on ideas & strategies which best answer the campaign objectives with customized solutions. With the increasing demand for total integrated campaigns by advertisers, the role of media has evolved from traditional reporting and providing an avenue for information distribution to engaging and nurturing audience perception as well as complementing their lifestyle.
"With the prevalence of new media and the convergence of media platforms in today's modern society, clients and advertisers need to engage multiple mediums in order to reach their target audience. I.M provides an avenue for them to reach their market demand and beyond whilst providing another opportunity to cement Media Prima's position as a one-stop integrated media solution within the nation," added Dato' Amrin, Group Managing Director of Media Prima.
Contact I.M team:
Email address: im@mediaprima.com.my
