TV9 station was acquired by Media Prima on 23 September 2005 and made its maiden broadcast on 22 April 2006.

With its tagline "Dekat Di Hati", TV9 aims to endear itself to young semi-urban and rural Malays who associate themselves with traditional Malay values, an important sub-group of the largest and fastest-growing consumer segment in Malaysia.

With its reality flagship programmes such as Akademi Al-Quran and Gadis Melayu, its latest offering Halaqah Sentuhan Kalbu and its primetime news programme, Berita TV9 that emphasizes more on daily issues on non-urban areas, TV9 is poised to soar to greater heights, filling the gap left by other stations while at the same time meeting the needs of viewers who demand wholesome and educational programmes. TV9 aims at providing purposeful entertainment, striking a balance between entertainment combined with good moral values..

TV9's inclusion in ASTRO on channel 22 also allowed TV9 to spread its wings even further to Sabah and Sarawak.

TV9 is owned and operated by Ch-9 Media Sdn Bhd, a subsidiary of Media Prima.