ntv7 started its broadcast in 1998 as Malaysia's third private FTA station. It swiftly attracted significant following amongst viewers with its refreshing portfolio of wholesome family and entertainment programmes and varied content.

Known for innovative branding of its various programme belts, ntv7 with the "Your Feel Good Station" tagline has emerged as a leader in branding and creative content with strong following across urban viewers.

The acquisition of ntv7 by MPB was completed on 30 December 2005 and repositioned the station as a preferred channel among the affluent urban family households. This was complemented by the introduction of a new vibrant logo in July 2006 that reaffirmed ntv7's aim to provide superior and quality content to its discerning viewers. ntv7 is targeted towards the urban and English speaking viewers.

In 2009, ntv7's refreshing content of wholesome family, entertainment, current affair and sport programmes hit the right chord with the Chinese and Urban audiences .