Big Tree Outdoor Sdn Bhd (Big Tree) is the leading outdoor advertising outfit in Malaysia. Since its incorporation in 1994, Big Tree's aggressive growth has been fuelled by continued investments in major expressways, transportation, retail concessions and key market centres in Malaysia.

Its primary activities consist of undertaking outdoor advertising business, carrying out related advertisement production works, advertising contractor & agent and the sale of advertising spaces.

Big Tree has a number of exclusive advertising concessions with expressway, transportation and retail concessionaires. In the expressway segment, Big Tree secured exclusive long-term contracts for advertising rights along the country’s major expressways including amongst others, the North South Expressway, the New Klang Valley Expressway, Linkedua and the Elite Highway.

Big Tree currently has over 15 exclusive concessions nation-wide.

The outdoor advertising products of BTO are sold under the following brands: -

Big Tree is a wholly-owned subsidiary of Media Prima Berhad and spearheads the Group's strategy in outdoor advertising with GOTCHA, UPD, The Right Channel (TRC) and Kurnia Outdoor sites and assets under Big Tree's management.