Sistem Televisyen Malaysia Berhad or better known as TV3 is Malaysia's leading free-to-air (FTA) TV network, which has continued to reinforce its market leadership that reaches out to the masses, offering its proven best-in-breed programming and quality content that are relevant to its viewers. Combining the best of local and international content to reach its target viewers, TV3 has been a runaway success, drawing exceptional viewership ratings and strong support from advertisers.
TV3 made its debut on 1 June 1984 and rapidly achieved the leadership position as the country's favourite TV station, a position it has maintained even after the advent of Pay-TV. It commands 32 per cent of TV viewership across FTA and Pay-TV networks, with its award-winning programming and news coverage. It continues to remain as a mass-market station serving the best content for all Malaysians with TV3 as the No 1 TV station in the country and holding the nation’s Top 10 programmes. Being number one in news and localized content, TV3 has also managed to continuously maintain ratings which made up the entire Top Ten programmes listed weekly (Source: AC Nielsen).
TV3 is a wholly-owned subsidiary of Media Prima Berhad, the leading integrated media investment group in Malaysia.