FACT SHEET

MEDIA PRIMA BERHAD

Fact Sheet as at 31 July 2008

SENIOR MANAGEMENT

KEY STRENGTHS

1. Media Prima Berhad (“Media Prima”) is th e largest integrated media group comprising various media platforms such as television (“TV”) broadcasting, radio broadcasting, content creation, events management, print and outdoor advertising.

With such a broad presence within the media industry, Media Prima is well-equipped to become a comprehensive one-stop centre, catering to the specific needs of the advertisers and more focused to reach the viewers and listeners in a more effective and efficient manner. Media Prima also leverages on high quality programmes and best of breed content to cater to the viewers and listeners.

The portfolio segmentation adopted by Media Prima’s Television and Radio Networks are outlined below:

Station	Target Viewers	Positioning	Advertising Focus
	Mass Market skewed towards Malay audience, with progressive mindsets	Channel synonymous with family, real-life, entertainment and news content leaning towards cultural proximity	Fast moving consumer goods ("FMCG") products, communications, services, transportation
	Malaysian Urban Households; 25-45 years old; Kids & Chinese	Television as an escapade – “My Feel Good Channel”	Brands targeting the Malaysian Urban middle to high class; image products and lifestyle
	Young Malaysian Urban, Chinese; 15-24 years old	Tastemaker, energetic and differentiation in content – “We are different”	Brands targeting the Young Urban; sports, energy drink, fashion, and Chinese viewers; health and wealth related
	Mass Market skewed towards "traditionalist" Malay audience	Traditional Malay skewed contentwith a mixture of drama, real-life and current affairs	FMCG products, non traditional advertisers, government
	Urban youths from the 18-25 age group and young adults from the 25-35 age group.	Contemporary hit radio, playing more and more music	Brands targeting the urban youths and young adults; sports, active lifestyle, health and wealth
	Mass Market skewed towards Malay audience, young and fun	Entertainment, mixture of hits skewed towards current with tie-in to Malay-based content on TV and other mediums	FMCG products, communications, services, transportation

Television Networks

Media Prima operates four (4) out of the six (6) free-to-air (FTA) television channels. For the 3 month period ended March 2008, Media Prima commands 50 per cent share of TV viewership and a substantial portion of TV Adex.

Radio Networks

Based on the latest listenership survey published by AC Nielsen in 2007, listenership for Hot FM rose significantly by nearly 300,000 listeners or 8 per cent to nearly 4.3 million listeners affirming its position as the nation’s No.2 outright radio station in Malaysia. Fly FM is now the Number 2 English format radio station recording a listenership of 639, 000, based on latest survey by Nielsen Media Research.

Content Creation

Media Prima’s content creation arm, Grand Brilliance Sdn Bhd (GBSB) has grown to become the nation’s premier content production company with a string of hit movies and award-winning television series. GBSB is also responsible for the distribution of selected foreign-made films in Malaysia and marketing and distribution of Media Prima’s content in the international scene .

Events Management

Tiga Events Sdn Bhd (“TESB”), a subsidiary of Media Prima, is one of the largest events management companies in Malaysia. Recently, TESB has embarked on a new strategy towards undertaking larger and higher value events, comprising both local and international shows. It supports the group’s media assets, offering integrated media solutions to advertisers by combining events with its sister companies in the print and electronic media.

Print

The New Straits Times ( Malaysia) Berhad (NSTP) is the country’ oldest and largest newspaper publisher. Its three (3) newspapers, New Straits Times, Berita Harian & Harian Metro, have a combined circulation number exceeding half a million copies per day. Media Prima’ link to the print segment via NSTP has provided opportunities for advertisers to leverage on combined media solutions or packages.

Outdoor Advertising

BTO is the leading outdoor advertising outfit in Malaysia. It has prominent presence along Malaysia's key expressways, transportation hubs and retail and shopping malls in Malaysia. BTO acts as an anchor entity to two (2) other outdoor operators; UPD, which is strong in the inner city sites and holds the STAR Light Rail Transit concession and TRC, which mainly owns the concession for the KLIA ERL trains.

2. Media Prima operates in a market with growth potential as TV Adex share out of total Adex in Malaysia is relatively low at 31 per cent compared to its regional peers.

3. Media Prima reaps various benefits from synergies across media platforms such as:

• back office consolidation
• cross marketing efforts and expanded reach across media platforms; and
• focused segmentation which enables concentrated marketing efforts, revenue strategies etc

ANNOUNCEMENTS

Announcements released to Bursa Malaysia Securities are available at the following link:

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