28 February 2005 | MEDIA PRIMA REGISTERS NET PROFIT OF RM37.23 MILLION FOR THE FINANCIAL YEAR ENDED 31 DECEMBER 2004

Petaling Jaya, 28 February 2005 -- Media Prima Berhad (“MPB”), Malaysia’s leading media investment group, today announced unaudited consolidated profit after tax and minority interests of RM37.23 million on the back of strong group revenue of RM328.40 million in revenue for the financial year ended 31 December 2004.

The financial results represent a strong improvement in the performance of the group where revenue grew by 18% from RM279.26 million recorded by TV3 Group in the same corresponding period in 2003. During the period under review, MPB also recorded a group profit before tax for the Group of RM49.33 million.

This positive performance arose from continued strong operational results of its wholly owned subsidiary, Sistem Televisyen Malaysia Berhad (“TV3”) in terms of stronger advertising revenue growth attributed to resilient domestic economic growth and consumer confidence. Further, TV3 successfully contained operating cost increases through prudent financial management.

YAM Dato Seri Syed Anwar Jamalullail, the Chairman of Media Prima said, the financial results are immensely satisfying and provide a positive reflection of the significant efforts put in by the Board of Directors and Management into TV3 operations since our appointment in 2001.

“In the last three years, we have successfully resolved the debt burden of TV3 group, expanded our share of television audience and advertising and improve operational efficiency and productivity, enabling us to deliver significantly improved financial performance to our shareholders”, further added YAM Dato Seri Syed Anwar.

In terms of market share, TV3 continues to maintain its leadership position by garnering 43% of gross television advertising expenditure (ADEX) and 44% share of television viewership. Further more impressively, 8TV, which was only launched in January 2004, successfully established itself in the competitive media environment by garnering 10% and 4% share of the gross TV ADEX and viewership respectively.

MPB’s associate company, NSTP continues to register strong advertising and circulation growth especially in the Malay products, namely Berita Harian and Harian Metro. For the same period, NSTP registered a profit after tax of RM29.04 million arising from stronger operational performance, gain from the disposal of subsidiary companies and foreign exchange gain on translation of loan.

Moving forward, MPB expects that the growth of the media advertising will remain strong although competition within the media industry will continue to remain intense.

To remain competitive and sustain earnings growth, MPB will continue to invest in quality content and branding and continue its policy of prudent financial management.

“ MPB will continue to be focused towards delivering value added services to its clients leveraging on its ability to provide cross media platform services. Further, MPB shall look at further avenues for growth to ensure that it is able to create sustained value to its shareholders”, finally added YAM Dato’ Seri Syed Anwar.

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About Media Prima Berhad

MPB is Malaysia’s leading media group. It owns a 100% equity interest in TV3 (Malaysia’s no. 1 free-to-air television network), an 80% equity interest in Merit Idea Sdn Bhd, which owns 99.5% equity interest in Metropolitan Television Sdn Bhd (owner and operator of 8TV, Malaysia’s latest private television station) and a 43% equity interest in The New Straits Times Press (Malaysia) Berhad, one of Malaysia’s largest publishing groups.

For further information, please contact Ms Alia HM Jally/Tunku Teh at Corporate Communications Department at telephone (03) 77266333 ext 3311/3302