Fly FM

MPB acquired Perintis Layar Sdn Bhd, the holding company of Max Airplay Sdn Bhd (Max) on 29 April 2005. Max has been awarded the right to manage, operate and maintain a radio station by Malaysia Airports (Sepang) Sdn Bhd.

Having made a record of sorts by becoming the first radio station in the world to be located in an airport when it began broadcasting in October 2005, Fly FM is fast becoming a real hit among its target listeners with its tagline, It's All About the Music. As Malaysia's fastest growing English radio station with a reach of 639,000 listeners plus a potential market of 25 million passenger arrivals at KLIA, Fly FM is now ranked No. 2 English format radio station.

On Fly FM, advertisements are innovative, less cluttered and targeted to the right audience through lifestyle-driven personalities. Fly FM provides an integrated marketing plan with other Media Prima group's channels to maximize clients' reach and frequency, with options to focus on spot buy campaigns, venturing into a creative sales promo with the station plus other media such as SMS, website and on-ground daily promotions team by its "Fly FM Troopers".

Hot FM

Synchrosound Studio Sdn Bhd, the license owner of Hot FM, was acquired by MPB on 30 December 2005.

Hot FM is the fastest growing local Malay radio station, having captured 2.9 million listeners within 8 weeks of its launch on 1 February 2006. Aimed at young urban Malay listeners with a tagline “Lebih Hangat Daripada Biasa” ( Hotter than Usual ), Hot FM is now rated Malaysia's overall No. 2 radio network - an impressive track record achieved within 2 months of its debut on the airwaves. According to latest survey data released by Nielsen Media Research, listenership for Hot FM rose significantly by nearly 300,000 listeners or 8 per cent to nearly 4.3 million listeners, affirming its position as the nation’s No.2 outright radio station recording a listenership of 650,000 based on latest survey by Nielsen Media Research.

Operating within the group's broadcasting heart, Sri Pentas, Hot FM is able to offer creative and integrated marketing solutions with other electronic and print media to maximize clients' reach and frequency. Cross-promotional activities including SMS, website and on-ground daily promotions team ( Hot FM Zoomerz ) can also be extended to other channels.