TV3, as the nation’s leading free-to-air (FTA) TV network, has continued to reinforce its market leadership that reaches out to the masses, offering its proven best-in-breed programming and quality content that are relevant to its viewers.

Combining the best of local and international content to reach its target viewers, TV3 has been a runaway success, drawing exceptional viewership ratings and strong support from advertisers.

TV3 made its debut on 1 June 1984 and rapidly achieved the leadership position as the country's favourite TV station, a position it has maintained even after the advent of Pay-TV. It commands over 44 per cent of gross advertising expenditure (ADEX) and 32 per cent of TV viewership across FTA and Pay-TV networks, with its award-winning programming and news coverage.

Adopting the proven formula of best-of-breed programming and content strategies, combining the best of local and international content to reach every viewer segment, TV3 continued to maintain its dominant position as the No.1 free-to-air network in Malaysia and the most watched channel even on Pay TV. It continued to remain as a mass-market station serving the best content for all Malaysians with TV3 as the No 1 TV station in the country holding the nation’s Top 10 programmes.

Being number one in news and localized content, TV3 has also managed to continuously maintain ratings which made up the entire Top Ten programmes listed weekly (Source: AC Nielsen). TV3’s top rated programmes include Buletin Utama, Anugerah Juara Lagu and Bawang Merah Bawang Putih, which managed to get a Malaysian viewership of more than four million.

Moving forward, TV3 will leverage on its exciting programmes and continue to undertake various on ground activities to further enhance its brand visibility.

TV3 is owned and operated by Sistem Televisyen Malaysia Berhad and is headed by Chief Executive Officer, Dato’ Amrin Awaluddin.

8TV, with its tagline “We’re Different”, reaches out to the urban youth and Chinese audiences with high quality foreign programmes and unique local content. Within a short period after its debut on 8 January 2004, 8TV has emerged as one of the hottest media brands in Malaysia.

2006 has been another year of reckoning for 8TV as the coolest and hottest station in Malaysia as it continued to make inroads with the urban youth and the Chinese vernacular markets. Combining the best of US shows and Eastern delights, including the unique flavour of local content, 8TV consolidates its position further as the fastest growing network in its target market.

8TV has also won several awards and recognition from around Asia. The station won two awards at the 2006 Promax Asia Awards for Funniest Spot and Best Public Service Announcement. It also received three nominations for Reel Review, Vector Challenge and Spirit of KL in the Asian Television Awards.

In 2006, 8TV took centre stage with a series of locally produced reality shows such as One In A Million, which has been dubbed the mother of all talent search shows and its on-ground activities.

8TV has strong brand equity, which is second to none as it continues to leverage on its effective on-ground activities with hands-on approach to woo audiences from all walks of life and ages. 8TV is steadily on its way of becoming the No.1 channel of choice for the urban youth and Chinese audience in Malaysia.

8TV is owned and operated by Metropolitan TV Sdn Bhd, a subsidiary of MPB and is headed by its Chief Executive Officer, Ahmad Izham Omar.

ntv7 started its broadcast in 1998 as Malaysia’s third private FTA station. It swiftly attracted significant following amongst viewers with its refreshing portfolio of wholesome family and entertainment programmes and varied content.

Known for innovative branding of its various programme belts, ntv7 with the “Your Feel Good Station” tagline has emerged as a leader in branding and creative content with strong following across urban viewers.

The acquisition of ntv7 by MPB was completed on 30 December 2005 and repositioned the station as a preferred channel among the affluent urban family households.  This was complemented by the introduction of a new vibrant logo in July 2006 that reaffirmed ntv7’s aim to provide superior and quality content to its discerning viewers. ntv7 is targeted towards the urban and English speaking viewers.

In 2006, The Feel Good Channel also dominated the Chinese 6+ viewership segment on the back of the growing appeal of its Chinese content.  Similarly, the network maintained its strong presence in the Urban 25+ segment.

With the successful introduction of its local Chinese Drama during the primetime slot, the station secured itself as the No. 2 TV station amongst Chinese viewers in Malaysia (vis-a-vis Pay and Free Channels).

Against the backdrop of a rewarding year and successful turnaround, ntv7 continued to chalk up accolades when three of its programmes – Wakenabeb – Episode 10 (Best Entertainment Programme), Lee Mao San for Shout Out!, It’s Saturday Night (Best Entertainment Presenter) and Fear Factor Malaysia – Episode 7 (Best Editing) were nominated for the prestigious Asian Television Awards. 

Moving forward, ntv7 is expected to leverage on its strong brand equity and growing appeal among the urban and affluent audience in 2007.

ntv7 is headed by its Chief Executive Officer, Dato’ Anthony@Firdauz Bin Bujang

website:
www.tv9.com.my

TV9

TV9 station was acquired by MPB on 23 September 2005.

With its tagline “Dekat Di Hati”, TV9 aims to endear itself to young semi-urban and rural Malays who associate themselves with traditional Malay values, an important sub-group of the largest and fastest-growing consumer segment in Malaysia.

Making its maiden broadcast on 22 April 2006, TV9 offers wholesome current affairs and entertainment programming with a potential reach of 7 million viewers in Peninsular Malaysia.

With its reality flagship programmes such as Akademi al-Quran and their latest reality offering Cari Menantu, TV9 is poised to soar to greater heights, filling the gap left by other stations while at the same time meeting the needs of viewers who demand wholesome and educational programmes. TV9 aims at providing purposeful entertainment, striking a balance between entertainment combined with good moral values.

In its efforts to be closer to the audiences, TV9 took the lead in its first ground activation event, Perkampungan Hadhari, in Terengganu. Following its overwhelming success, TV9 as the main organizer held the next Perkampungan Hadhari in Kelantan with support from TV3. The success of these two events is certainly a testament of the public acceptance towards the content offered by TV9.

TV9 also launched its primetime news programme known as Berita TV9, emphasising more on daily issues on non-urban areas, especially heart-warming stories faced by Malaysians living in the East Coast and central Peninsular Malaysia as it is well-matched with their slogan Dekat Di Hati.

TV9’s inclusion in ASTRO on channel 22 also allowed TV9 to spread its wings even further to Sabah and Sarawak.

TV9 is owned and operated by Ch-9 Media Sdn Bhd, a wholly-owned subsidiary of MPB and is headed by its Chief Operating Officer, Bukhari Che Muda.

TV3 Network Limited, Ghana

TV3 Network Ltd (TV3 Ghana) became Media Prima's first broadcasting station outside Malaysia when it began transmission in late 1997. The station proved to be an immediate hit in the Republic of Ghana and the station gained an estimated 10% share of the total Ghana advertising market within its first 11 months of operation.

In 2006, TV3 Ghana took television programming to new heights and establishing itself as the most watched Free-To-Air (FTA) television station in Ghana. Awarded Best TV News Reporter and Best Environmental Report Award by the Ghana Journalists Association, the most respected media organization in the country is testament that TV3 Ghana is still first in news. 

In terms of coverage, 2006 saw the expansion of TV3 transmission to Cape Coast, in the Central Region in December, forming 65% penetration.  TV3 Ghana is on course to expand to Sunyani, in the Brong-Ahafo Region; Ho, in the Volta Region; Tamale, in the Northern Region; and Bolgatanga in the Upper East Region, to make 90% penetration in 2007/2008.