BANDAR UTAMA, July 25 2013 - In conjunction with the 56th Merdeka celebration and the 50th anniversary of the formation of Malaysia, Media Prima Berhad (‘Media Prima”) Malaysia’s largest fully-integrated media group is partnering with BOH Plantations Sdn Bhd (BOH), Malaysia’s largest tea-growing producer, to launch the Saya Sayang Malaysia campaign.
The campaign is jointly carried out through Media Prima’s media platforms namely Print, TV Networks, Radio Networks, outdoor and all its digital platforms to commemorate this milestone celebration. Media Prima will continue using its theme #MYSyg (read as hashtag My Sayang) to represent its group efforts.
The objective of the Saya Sayang Malaysia campaign is to encourage and inspire Malaysians to share pictures of their great moments as a Malaysian and to pledge their love for Malaysia. Photo entries and pledges can be submitted via BOH’s Facebook page. The top three winners of the photo contest will win RM 5,000, RM 3,000 and RM 2,000 respectively while 50 consolation winners will receive RM 100 each. Winners will be selected via public voting (40%) and by a panel of judges (60%).
Malaysians can start submitting their entries in early August until 15th September 2013. More information is available on BOH’s Facebook page www.facebook.com/BohTea and #MYSyg microsite www.mysyg.com.my .
According to Encik Ahmad Izham Omar, Chief Executive Officer, Television Networks, Media Prima, “We will be celebrating our 56th year of independence and I am sure there are a lot of wonderful stories just waiting to be told. As the only fully-integrated media group in Malaysia, we are proud to feature your stories across our multi-platformsfor local and international audiences. Based on last year’s encouraging response from the public, Media Prima believes this year’s #MYSyg will be a tremendous success.”
Meanwhile, Encik Seelan Paul, Chief Strategy Officer, Television Networks and Chief Executive Officer, Radio Networks Media Prima said, “Media Prima has always been an active participant in the nation building process and as such, is very keen to promote the #MYSyg campaign, for the second year running,which we believe instills patriotism and camaraderie amongst Malaysians. Similarly, as the premier content provider in Malaysia, we are also keen to support programmes that encourage and showcase content made by local talents.”
Ms Caroline Russell, Chief Executive Officer of BOH Plantations added, “BOH is privileged to have been part of the Malaysian way of life through the years. We have produced many cups of tea over which people from all walks of life have shared special moments together. We are very pleased to be part of this campaign and we look forward to receiving the pledges and photographs that tell the story of what it means to be Malaysian.”
Russell said that in addition to the photo contest, BOH is also collecting pledges from the public to demonstrate their love for Malaysia. With each pledge collected, BOH will be donating One Ringgit (RM1) to Hospis Malaysia up to a total of RM10,000.
To conclude the campaign, photos from the contest will be transformed into a larger-than-life photo collage in the form of a teacup, called “The Cup of Life”. This giant cup is to be unveiled at a public event on 21st September 2013. This endeavour will be submitted to the Malaysian Book of Records.
Other exciting line-ups from Media Prima in conjunction with this milestone celebration include programmes on its TV Networks. Beginning 16 August to 16 September 2013, there will be special segments featured on its talk shows and news programmes. TV3’s Malaysia Hari Ini, 8TV, ntv7’s The Breakfast Show and TV9’s Nasi Lemak Kopi ‘O’ will be having a live feed of the Merdeka parade. Media Prima’s TV Networks will also be showcasing special programmes underlining patriotic values including the following:
In addition to the patriotic-themed programmes on its TV Networks, Media Prima will also be leveraging on its Print, Radio Networks, digital platforms and outdoor to promote the Saya Sayang Malaysia campaign.