Press Releases
05 Sep 2011 | Media Prima Registers Higher Revenue and Earnings for First Half FY2011

PETALING JAYA, 24 August 2011 – Media Prima Berhad (Media Prima), Malaysia’s largest and leading integrated media investment group recorded a Profit After Tax and Minority Interest (PATAMI) from Continuing Operations before Extraordinary Item (EI) of RM79.4 million compared to RM59.3 million for the corresponding period in 2010. PATAMI (excluding EI) margin stood at 10 percent compared to 8 percent for the same period last year.

PATAMI including EI for the first half of 2011 stood at RM79.2 million, which is lower compared to RM82.2 million recorded for the corresponding period in 2010 primarily due to the negative goodwill arising from the acquisition of The New Straits Times Press (Malaysia) Berhad (NSTP), recognised in 2010.

Net revenue grew to an impressive RM775.9 million compared to RM718.6 million in the same period last year, reflecting strong contributions from all its media platforms. 

Media Prima Berhad 1H 2011 1H 2010 Growth
First half (1H) ended 30 June 2011 RM?000 RM?000 %
Net Revenue 775,861 718,619   8%
EBITDA 170,288 160,868   6%
Profit Before Tax 108,109 98,651  10%
PATAMI from continuing operations before EI
79,385 59,285 34%
Subsidiaries Held for Sale (153)    
PATAMI before EI 79,232 59,285 34%
EI (Note 1) - 22,940  
PATAMI after EI 79,232 82,225



Note 1: Predominantly negative goodwill from acquisition of NSTP recognised in 1H 2010

According to Datuk Johan Jaaffar, Chairman of Media Prima, "The strong results posted by Media Prima for the first half of this year has been driven significantly by our ability to provide a total solutions for advertising, prudent and cost effective financial management, and integration initiatives throughout our media platforms.”
“We are pleased with the level of synergy within all of our platforms. The continuous emphasis on integration within all aspects of our business has shown positive and consistent results which has crystallised into the strong financial performance shown by the Group,” added Datuk Johan.

Media Prima’s TV Networks – TV3, 8TV, ntv7 and TV9 – continues to be one of the main revenue drivers for the Group, which now has the single largest presence in Malaysian television viewing with a combined audience share of 48 percent in the first half of 2011 (Source: Nielsen Audience Measurement).

It’s flagship station, TV3, the nation’s No.1 free-to-air (FTA) TV station, continues to maintain its clear premiership position as the single most watched TV station with an audience viewing share of 28 percent on both FTA and pay-tv, despite the intense competition and the increase introduction of new channel offerings.

Media Prima’s print media, NSTP, registered a 10 percent increase in net revenue to RM343 million in the first half of 2011 from RM313 million in the previous corresponding period. Harian Metro maintains its lead position as Malaysia’s number one newspaper with an average daily circulation of 396,000 copies nationwide.
Outdoor Media registered a strong net revenue growth of 8 percent compared to the corresponding period last year.
The Group’s Radio Networks has also been showing consistent results with all three radio stations, HotFM, FlyFM and OneFM consolidating their presence as the top three market leaders in their respective age group of young listeners under the age of 35.

Dato’ Amrin Awaluddin, Group Managing Director of Media Prima said, “Our community especially the Gen X and Gen Y are evolving and are becoming more tech-savvy every day. Therefore, in order to remain relevant, we need to cater to their needs and also engage new customers.”

“We have earlier introduced our “Catch-up TV” and Tonton portal for our viewers to watch their favourite shows on-line, whenever they want to. Leveraging further, this year we have launched our TV3 news portal where viewers can watch news that they missed earlier or to watch the longer version of news aired on TV. We have also started the very first retro channel in Malaysia, Emas, showcasing Media Prima’s very own production of popular TV programmes of the yesteryear via Internet Protocol TV (IPTV) on HyppTV, Unifi TM. As an extension to our print offerings, we have introduced the iPad applications for Harian Metro, Berita Harian and New Straits Times.”

“The remaining half of the year will be challenging given the current anxieties with the economic conditions in the United States and Europe. Their budget deficit and debts issues will impact our economy. With all the fundamentals and the Economic Transformation Programme (ETP) launched by the government to boost domestic demand, with complete offering and the experience gained from previous difficult times, the Group should be able to withstand such challenges and achieve a sound financial result this financial year.”

“We are also pleased to inform that our Board of Directors has declared a first interim single-tier dividend of 3.0 sen per ordinary share for the financial year ending 31 December 2011 that will be paid at a date to be determined later.
“Moving forward, we will continue to leverage on each platform’s expertise and strength. At the same time, we will also continuously add value to our products’ competitiveness as we strive to maintain Media Prima’s position as the leading integrated media group in the country,” added Datuk Amrin.

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For more information, please contact:
Media Prima Berhad at 603.7726.6333
Mastura Adnan at ext. 3302 or
Zasman Asna at / ext 5600. /

About Media Prima

Media Prima Berhad (Media Prima), a company listed on the Main Board of Bursa Malaysia, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, ntv7 and TV9. In addition, Media Prima now owns more than 98 per cent equity interest in The New Straits Times Press (Malaysia) (NSTP) Berhad, Malaysia’s largest publisher which publishes three national newspapers; New Straits Times, Berita Harian and Harian Metro.
Media Prima also owns three radio networks, Fly FM, Hot FM and One FM. Other cross media interests of Media Prima include content creation; event and talent management.

The Group’s leadership position in the Outdoor business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.

The Group has strong online presence through its digital communications and broadcasting subsidiary, Alt Media, via the Lifestyle Portal and, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking. Emas, is the first retro channel in Malaysia showcasing Media Prima’s production of popular TV programmes of the yesteryear via Internet Protocol TV (IPTV) on HyppTV, Unifi TM.


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