MEDIA PRIMA’S NEW BUSINESS INITIATIVES WILL BE THE CATALYST FOR GROWTH

KUALA LUMPUR, 29 November 2017 – Media Prima Berhad (“Media Prima” or “The Group”), Malaysia’s leading fully-integrated media Group is optimistic that the business initiatives launched under the Group’s business transformation plan in 2016 will be the catalyst for future growth. Under the plan, the Group’s revenue contributions from digital, non-traditional advertising and commerce have…