INCREASED REVENUE FROM DIGITAL AND COMMERCE INITIATIVES; MEDIA PRIMA ON PATH TO BECOME A LEADING DIGITAL-FIRST CONTENT AND COMMERCE COMPANY

Kuala Lumpur, 22 February 2018 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s leading integrated media group, is confident that results derived from strategic initiatives implemented during the financial year ended 31 December 2017 (“FY2017”) – including an 89% revenue increase in Media Prima’s total digital and commerce revenue – will accelerate the…