MEDIA PRIMA BERHAD POSTS FIRST HALF 2018 PROFIT OF RM8.7 MILLION; FOCUS ON COMMERCE, DIGITAL INITIATIVES AND MAXIMISING VALUE OF ASSETS

  KUALA LUMPUR, 30 August 2018 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media Group, announced today that its improved financial performance for the six months ended 30 June 2018 (“1HFY18”) is attributed to the on-going business transformation initiatives to become Malaysia’s leading digital-first content and commerce company. The Group…

TONTON MADE ACCESSIBLE AT NO COST TO MALAYSIANS; MOVE IS EXPECTED TO DRIVE HIGHER REVENUE THROUGH DIGITAL ADVERTISING

Kuala Lumpur, 28 August 2018 – Media Prima Television Networks (“MPTN”) announced today that its popular over-the-top (“OTT”) service, tonton, will offer Malaysians its video streaming services at no cost, in-line with Media Prima’s Group-wide business transformation strategy to increase revenue through programmatic advertising, one of the fastest-growing digital revenue segments. This follows Media Prima’s…