TONTON MADE ACCESSIBLE AT NO COST TO MALAYSIANS; MOVE IS EXPECTED TO DRIVE HIGHER REVENUE THROUGH DIGITAL ADVERTISING

Kuala Lumpur, 28 August 2018 – Media Prima Television Networks (“MPTN”) announced today that its popular over-the-top (“OTT”) service, tonton, will offer Malaysians its video streaming services at no cost, in-line with Media Prima’s Group-wide business transformation strategy to increase revenue through programmatic advertising, one of the fastest-growing digital revenue segments. This follows Media Prima’s…