MEDIA PRIMA SURPASSES GLOBAL MEDIA GIANTS AS THE POPULAR CHOICE FOR MOBILE CONTENT IN MALAYSIA

KUALA LUMPUR, 30 January 2019 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s leading integrated media group, has surpassed Google and Facebook as the most popular choice for mobile content among Malaysians. According to the latest data from US-based media measurement and analytics company Comscore Mobile Metrix® Top 100 Properties, Total Audience, Dec…

BIG TREE BRIDGES OUT-OF-HOME ADVERTISING WITH ONLINE MEDIA

KUALA LUMPUR, 9 January 2019 – In an event themed Bridging Experience, Big Tree, a subsidiary of Media Prima Berhad, has launched its latest out-of–home (OOH) solution, Big+; a suite of offerings bridging its OOH media with cutting–edge online capabilities. This new solution targets business partners, advertisers and media agencies. Held at the Grand Ballroom of the Sime…