Bangsar, 30 August 2014 – The Spark Awards For Media Excellence 2014 ended on a high note for New Straits Times, Big Tree Outdoor and Media Prima Digital, when they were crowned Best Media Solution- Print (Gold), Most Improved Offering by a Media Owner (Silver) and Best Media Solution – Media (Bronze) respectively.
The Spark Awards celebrates best practices in media solutions, products and services. It is the premier platform for media owners to showcase their innovations and value proposition to advertisers, agencies and clients. The awards was organised by Marketing Magazine and honours top media owners in the Southeast Asia region, giving them the chance to showcase their services to the industry.
This year, The Spark Awards for Media Excellence 2014 attracted entries from a wide range of media solutions companies, including free-to-air television stations and pay-tv platforms, out-of-home advertising, digital media as well as many independent agencies from around Asia. More than 170 entries were assessed by media professionals who head some of the most renowned agencies in the region.
The New Straits Times (NST) was chosen as the Gold winner for NST-Permanis 5 Series (5D) Campaign, Permanis Sandilands – Wonda Premium Coffee, a ground breaking print-enabled campaign that enabled readers to literally experience the new product with all five senses – touch, sight, sound, smell and taste through the pages of a newspaper.
Big Tree Outdoor – the country’s leading out-of-home advertising company delivering a wide range of integrated out-of-home media services received the Silver Award for Most Improved Offering by a Media Owner through their most innovative first-of-its-kind Cubig Digital Series. Cubig technological capabilities is able to execute animated connectivity across multiple digital screens with synchronising effect where advertisers get to bring their ads to life.
Media Prima Digital’s Tonton mobile also bagged the Bronze Award for Best Media Solution – Media. Tonton mobile redefines how online video content is accessed, offering a world-class experience that is customised and personalised, while allowing the user to stay connected to social networks, which makes the transition of content from mobile to PC and TV seamless.
Group Managing Director, Dato’ Amrin Awaluddin said, “Having a full repertoire of integrated media offerings under one roof has always been a great advantage to us. However, this alone in the absence of creativity is pointless. At Media Prima, we celebrate the fact that we are able to offer profound uniqueness in our services and to be acknowledged and recognised at the Spark Awards is indeed an honour. These awards represent another proud milestone of Media Prima history and we look forward to achieving even greater brand success in the coming future”.
For further information, please contact:
Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 60126140522
About Media Prima
Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.
The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.
The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the entertainment portal gua.com.my, women’s lifestyle portal seroja.com.my and tonton.com.my, the No. 1 Malaysian video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has close to 4 million registered users.
Emas is the first classic channel in Malaysia showcasing Media Prima’s production of popular TV programmes and is available on platforms such as HyppTV and ABN. The Group also owns three radio stations, Fly Fm, Hot FM and one FM.
The Group’s leadership position in the Out-of-Home Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.
The Group also owns a content creation subsidiary, Primeworks Studios SdnBhd, Malaysia?s largest production company, producing TV content and feature films since 1984 and 1994 respectively.