KUALA LUMPUR, 18th September 2014 – Primeworks Studios announced two of its latest Japanese co-production ventures, Welcome to the Railworld Japan and Find the Wasabi!, at a press conference held in Mandarin Oriental Hotel, Kuala Lumpur today.
Welcome to the Railworld Japan, a collaboration between Primeworks Studios and 8TV Malaysia with Nippon Television and Sumitomo Corporation, is currently in its production stage. The variety-game series Find the Wasabi!, on the other hand, sees the collaboration between Primeworks Studios and ntv7 Malaysia with Tokyo Broadcasting System (TBS) and is slated to begin shooting later this year in November.
Following a collaboration agreement signed by Media Prima and Nippon Television in 2013, the Welcome to the Rail World format was proposed to the Japanese broadcaster this year, support for international co-productions was made available through the cooperation of the Broadcast Program Export Association of Japan (BEAJ), and discussions began between Primeworks Studios and Nippon Television on producing the railway travelogue series.
Welcome to the Railworld Japan is the Japanese adaptation of the original Welcome to the Rail World format produced by Primeworks Studios in 2010. The series is also based on the concept of Nippon Television’s railway travelogue series, Next Stop, Discovery. The production of the series is helmed by Primeworks Studios, while the key supporting roles including research, technical crew and on-ground coordination are undertaken by Nippon Television. The production has since evolved into a true collaboration of the mind and skills as both production teams merge to create compelling content that would represent the best of both producers.
The co-production provides the perfect opportunity for Primeworks Studios to exchange content production knowledge with another production team, in a bid to strengthen its objective of providing Asian Stories for the World. For 8TV, the broadcaster views the collaboration as good platform for its host Henry Golding to explore Japan in the railway format familiar to the channel’s viewers, and to share his adventures through a Malaysian perspective.
Discussions on co-producing the second season of Find the Wasabi! also commenced with the availability of the same international co-production scenario and Primeworks Studios was engaged as co-producer to work on the TBS-owned format. The production of this infotainment / game show series is led by TBS, while Primeworks Studios supports the production by providing content ideas with a Malaysian flavour as well as a relevant TV personality to be a part of the programme. Malaysian actor and singer as well as ntv7’s Top 10 Chinese personality, Adrian Tan will take on the role as one of the hosts of this show.
Not only does Find the Wasabi! see the collaboration of Primeworks Studios and TBS as main co-producers, but the series also includes Singaporean broadcaster Mediacorp and Thai broadcaster GMM Grammy as associate producers. The four-way co-production is viewed as a pioneering move in the variety-game genre, as international co-productions generally tend to be formed for documentary and dramas.
The co-production presents further learning opportunities for Primeworks Studios in understanding the ways of a Japanese production team, and building up knowledge in producing a different type of genre altogether. Find the Wasabi! is the first Japanese collaboration project for ntv7, and the Malaysian broadcaster is excited to see their talent grow regionally.
Datuk Kamal Khalid, Chief Operating Officer of Group Shared Services, Media Prima says, “We are immensely excited to be co-producing with such esteemed partners as Nippon Television, Tokyo Broadcasting System and Sumitomo Corporation from Japan. At Primeworks Studios, we are incredibly passionate about our format programming, and we are truly humbled that the Welcome to the Rail World format has been picked up for an adaptation with a unique Japanese twist. At the same time, we are excited to begin working on Find the Wasabi! and contribute a quintessentially Malaysian flavour to the original Japanese game show format. It is one of our key goals to serve as a steadfast production partner to reputable producers worldwide and with our dedication to producing top-notch quality content, we aim to fortify our collaboration portfolio further in these coming years.”
The press conference was held during the Asia Co-Productions – Existing & Potential Partnerships Conference at Content Malaysia 2014. Organized by the Creative Content Association of Malaysia (CCAM) and National Film Development Corporation Malaysia (FINAS), Content Malaysia 2014 provides a platform for content creation professionals worldwide to confer on the latest industry trends. Held from 17th to 19th September 2014, the event programme includes conference sessions, master classes, and pitching sessions.
“We are extremely proud of the co-production between Primeworks Studios with Nippon TV and TBS Japan. This foray into international co-production wonderfully complements CCAM’s efforts in getting the Malaysian creative content industry to work with mainstream partners beyond our borders. We can only hope that other companies would take the cue from this, because the potential revenue to be had is immense”, says Dato’ Mahyidin Mustakim, the Chief Executive Officer of CCAM.
Welcome to the Railworld Japan
Genre : Travelogue
Language : English
Episodes : 10 episodes x 30 minutes
Broadcaster : 8TV Malaysia
Telecast : January to March 2015
Digital : Catch up on Tonton (www.tonton.com.my)
Producer : Ahmad Khairi Zulkifli (Primeworks Studios) & Taro Ozawa (Nippon)
Host : Henry Golding
Production : September to October 2014
Embark on a nationwide train ride across Japan with Henry Golding to discover the best sights, savour the best tastes, and experience the best in life on the rail!
Find the Wasabi! (Season 2)
Genre : Variety-game
Language : Mandarin
Episodes : 11 episodes x 30 minutes
Broadcaster : ntv7 Malaysia
Telecast : January to March 2015
Digital : Catch up on Tonton (www.tonton.com.my)
Producer : Wong Yee Lee, Primeworks Studios
Host : Adrian Tan (Malaysia), Golf (Thailand), Jeffry Xu (Singapore)
Production : November 2014
Three heartthrobs from Malaysia, Singapore, and Thailand immerse themselves in rich Japanese culture by competing on challenging tasks that tests their knowledge of the Japanese way of life.
About Primeworks Studios
Primeworks Studios Sdn Bhd is the content creation subsidiary of Media Prima Berhad and Malaysia’s largest production company. Producing TV content since 1984 and feature films since 1994, it generates an average of over 5,000 hours of TV content annually. Primeworks Studios’ business activities encompass content creation as well as content distribution and marketing. Content for the 4 commercial television channels in the Media Prima group i.e. TV3, ntv7, 8TV and TV9 constitutes a large part of the business and includes entertainment, magazine, documentary, drama and sports programmes. Flagship and popular shows include Anugerah Juara Lagu, Majalah 3, Nona, Welcome to the Rail World, Best in the World, Hip-Hoppin’ Asia, Jalan Jalan Cari Makan, Mentor, Melodi and Jejak Rasul.
8TV is an interactive platform for audiences united by a common desire for authenticity and self-expression. It is a hot-bed of creativity featuring original, local and international entertainment wrapped in interactivity. 8TV began operations on January 8th 2004 and transmits free to the entire West Coast of Peninsular Malaysia and Kuantan on the UHF band. It has chalked up impressive achievements within only its first year of operations, successfully producing the highly-rated Malaysian Idol™ series and also winning several Asian-level industry awards for creative excellence. Since its inception, 8TV has achieved tremendous milestones in the broadcasting industry, including winning many international and local creative awards such as the Phoenix Awards, Promax/BDA Awards, Anugerah Skrin, Anugerah Sri Angkasa, Golden Awards, The Chicago International Television Awards and many others.
2013 has been an outstanding year for the station, with records that have been set and some broken, boastful viewership ratings and other great achievements, including reigning victorious at the 2013 Chicago International Television Awards as 8TV’s very own in house production, Hip-Hoppin’ Asia bagged the Silver Plaque in the Travel Series category.
8TV is available on Channel 708. You can catch your favourite shows as Catch Up on www.tonton.com.my or follow us via our social media platforms:
Facebook : (Urban – 8TV | Chinese – badukongjian)
Youtube : www.youtube.com/8tvaddicts
Instagram : (Urban – @8tv | Chinese – @8tvchinese)
Hashtag us at #8tv and follow our latest daily updates
ntv7 first came on air on 7 April 1998 and was Malaysia’s third private free-to-air TV station. The station has also positioned itself as a “Feel Good” channel and along this tagline has set itself apart from the other stations with an emphasis on branding. ntv7 is also synonymous with the urban viewers providing trendy, interactive and enriching content that transcends across various digital media platforms such as 3G and mobile content. The Home of Feel Good turns 16 in July 2014 this year. For more information, log on to www.ntv7.com.my.
ntv7 is wholly owned by Media Prima Berhad, the largest integrated media house in Malaysia which also owns TV3 (First private free-to-air TV station in Malaysia), 8TV (the first station for young viewers), TV9, Primeworks Studios Sdn Bhd (Film production and distributor), New Straits Times Press (Malaysia) Berhad (one of the largest newspaper production group), three radio stations – Fly FM, Hot FM and One FM and four outdoor media companies – Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd, The Right Channel Sdn. Bhd. and Kurnia Outdoor Sdn. Bhd. Media Prima Digital additionally offers a leading-edge online HD-ready quality viewing experience for viewers of all four TV stations via its Tonton portal (www.tonton.com.my).
The channel also received multiple recognitions from international and local platforms previously including Putra Brand Awards, Asian Television Awards, Sichuan TV Festival “Gold Panda” Awards, Shanghai TV Festival, Asia Rainbow TV Awards, Anugerah Skrin and Shout! Awards.
About Nippon TV
As Japan’s first commercial terrestrial broadcaster to go on the air in August 1953, Nippon TV marked its 60th year of broadcasting in 2013. Nippon TV broadcasts and produces all genres of programs ranging from news, documentaries, sports, dramas, entertainment shows to animation. One of the biggest successes for Nippon TV is its format Dragons’ Den. To date, the format has been sold in 25 countries. Nippon TV has earned the highest ratings among commercial broadcasters in the all-day (6:00am to midnight) category for three years in a row and has the top ratings in all three categories so far in 2014. Nippon TV also has a wide variety of group companies that deal with movies, events, TV shopping, and merchandising.
About Tokyo Broadcasting System
TBS (Tokyo Broadcasting System) is a comprehensive media company with a complete range of platforms spanning television, radio, satellite, internet, DVD, film production and TV shopping & e-commerce. Special strengths are in news and drama, with hit titles such as “Boys Over Flowers,” the Academy Award-winning film “Departures,” and the mega-hit “Hanzawa Naoki” which earned the highest ratings of the century. TBS is also famous for its international formats such as “American Ninja Warrior” (based on TBS’ original “SASUKE”) and “Takeshi’s Castle.”
About Sumitomo Corporation
Sumitomo Corporation operates in a wide range of businesses at 24 bases in Japan and 115 overseas bases by leveraging our integrated corporate strengths. In fields such as media, IT, retail, lifestyle-related, and construction ＆ real estate, we have been developing businesses providing consumer-oriented products and services globally. In Media Division, our main businesses are Cable TV, Broadcasting and Cinema.
For further information, please contact:
Lyn Nazlina Nasihin
E : [email protected] | T : +603 7724 6524
E : [email protected] | T : +603 7724 6620