CHERATING, 1 November 2014 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s leading fully-integrated media investment group today launched ‘Program Kecemerlangan UPSR 2015’ (2015 UPSR Excellence Programme), a collaboration with Sekolah Kebangsaan Cherating (S.K Cherating) and PINTAR Foundation.

The programme’s objective is to assist students from S.K Cherating to prepare and achieve excellence in Ujian Penilaian Sekolah Rendah (UPSR) examinations. In this program, Media Prima will be sponsoring tuition classes for 125 existing Standard Five students who will be sitting for UPSR in 2015. Media Prima’s aim is to work closely with the school to create a strong academic foundation for the students to excel in their academic journey.

Under this programme, S.K Cherating students will be able to attend regular tuition classes in the three subjects – English, Mathematics and Science conducted by dedicated teachers. The tuition classes will be held three times a week. The progress of students will also be monitored by the school from time to time leading to the UPSR examinations. Media Prima will also schedule motivational talks periodically to motivate and inspire students to achieve excellence.

The programme launch held today also includes two motivational talks by television networks personalities, Hj Ahmad Noor Sulaiman and Maria Tunku Sabri. The talks are designed to promote positive character-building motivation and self-confidence in facing examinations and life’s challenges.

Media Prima added that it welcomes the opportunity to work with the school and PINTAR as part of its Corporate Social Responsibility initiatives and continuous engagement with the community. The Group hopes that this programme will be well-received, not only by students and teachers but also the parents and surrounding communities.”



For further information, please contact:
Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 60126140522


About Media Prima

Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.

The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the entertainment portal, women’s lifestyle portal and, the No. 1 Malaysian video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has over 4 million registered users.

Emas is the first classic channel in Malaysia showcasing Media Prima’s production of popular TV programmes and is available on platforms such as HyppTV and ABN.  The Group also owns three radio stations, Fly Fm, Hot FM and one FM.

The Group’s leadership position in the Out-of-Home Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.

The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd, Malaysia’s largest production company, producing TV content and feature films since 1984 and 1994 respectively.


About Pintar

PINTAR (Promoting Intelligence, Nurturing Talent and Advocating Responsibility) is a community programme initiated by the Ministry of Finance with the objective to improve the socio-economic standard of the people through educational achievement. The programme is driven by Khazanah Nasional through PINTAR Foundation and implemented by government-linked companies. It is one of the initiatives that stemmed from the GLC Transformation Programme, which was developed to promote public-private partnership towards sustainable development.


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