MEDIA PRIMA BERHAD ANNOUNCES MUTUAL SEPARATION SCHEME TO EMPLOYEES

BANGSAR, 7 November 2014 – Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s leading integrated media group today announced that it has implemented an employees a Mutual Separation Scheme (“MSS”) as part of the Group’s rationalisation and consolidation plan.

The scheme which is open to all employees of Media Prima strictly on a non-obligatory basis and is expected to be completed by 15 December 2014

Media Prima stated that the exercise is part of its long term business strategy to consolidate the Group’s position as the leading integrated media group in Malaysia and make it more resilient against
intense industry competition and increasingly challenging operating environment.

Media Prima added that the MSS will enable the Group to enhance productivity and efficiency by reorganising its manpower strength in line with its business objectives. The scheme also provides opportunities and benefits for Media Prima employees who want to pursue other interests outside the Group. The Group will provide outplacement programmes for all employees who require assistance.

Relevant authorities and employee unions have been informed on this exercise.
-End-

Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 60126140522
www.mediaprima.com.my/http://twitter.com/MPBtalk

About Media Prima

Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.

The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the entertainment portal gua.com.my, women’s lifestyle portal seroja.com.my and tonton.com.my, the No. 1 Malaysian video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has close to 4 million registered users.
Emas is the first classic channel in Malaysia showcasing Media Prima’s production of popular TV programmes and is available on platforms such as HyppTV and ABN. The Group also owns three radio stations, Fly Fm, Hot FM and one FM.

The Group’s leadership position in the Out-of-Home Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.

The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd, Malaysia’s largest production company, producing TV content and feature films since 1984 and 1994 respectively.