MEDIA PRIMA COLLABORATES WITH UNIVERSITI KEBANGSAAN MALAYSIA TO PROVIDE MEDICAL RELIEF AND UNDERTAKE DISEASE PREVENTION INITIATIVES

Kuala Lumpur, 5 January 2015. Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s leading fully integrated media investment group announced today that the Group will collaborate with University Kebangsaan Malaysia (UKM) to undertake flood relief efforts related to medical relief and disease prevention in the effected states.
The collaboration is part of Media Prima’s Corporate Responsibility initiative to assist communities facing hardship and help victims of natural disasters. This is critical given that water borne diseases are common aftermath of floods of this size.

Media Prima has allocated an initial funding of RM200, 000.00 from the Tabung Bencana NSTP – Media Prima for UKM to carry out programmes that focuses on health and wellbeing of flood victims. The programmes will focus on prevention of water borne diseases like cholera, typhoid, leptospirosis, diarrhea and skin disease. The funding provided would be utilised to establish static clinics that will provide medical treatment to victims and fund vaccinations for cholera, typhoid and leptospirosis amongst food handlers. Media Prima and UKM also plan to set up temporary facilities to provide clean potable water that is critical at this time.

Media Prima, through its integrated media platforms will also work with UKM to create awareness on disease prevention and importance of maintaining proper hygiene. The Group’s volunteers brigade (Briged Sukarelawan Media Prima – NSTP) will also participate in health related relief missions with UKM volunteers.
The medical relief effort by Media Prima and UKM is made possible through the generous contributions from the public to the Tabung Bencana NSTP – Media Prima. To date, proceeds from the fund have been utilised for flood relief missions, bringing food and daily necessities to flood victims in the effected states. Media Prima would like to express its utmost appreciation to all that have contributed to the fund. Those interested to contribute may do so through the fund’s bank account 5141-0532-0757 (Maybank).

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Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 60126140522
www.mediaprima.com.my/http://twitter.com/MPBtalk

About Media Prima

Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.

The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the entertainment portal gua.com.my, women’s lifestyle portal seroja.com.my and tonton.com.my, the No. 1 Malaysian video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has over 4 million registered users.

Emas is the first classic channel in Malaysia showcasing Media Prima’s production of popular TV programmes and is available on platforms such as HyppTV and ABN. The Group also owns three radio stations, Fly Fm, Hot FM and one FM.

The Group’s leadership position in the Out-of-Home Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.

The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd, Malaysia’s largest production company, producing TV content and feature films since 1984 and 1994 respectively.