Since winning various coveted recognition at the Summit Creative Awards 2015 (SCA), the team at Media Prima Radio Networks (MPRN) is now more determined than ever to win more acknowledgement especially at the global level.

MPRN which oversees three radio stations – Fly Fm, Hot Fm and one FM – received the Gold and Silver awards for Public Service Radio category in Domestic Violence – Pizza Delivery and Second Chance entries respectively. It was also accorded the Bronze award for Radio Campaign category in Break The Silence entry at the SCA held in Portland Oregon, USA.

“We were informed of our win via email. It happened on 3 June and coincidently we were having a townhall meeting. The meeting turned into a celebration! It was such an honour to the team because this is an international recognition of our creativity. It was judged among thousands of entries from all over the world!” said Fly Fm copywriter Wan Hafiz Wan Ahmad, 29. He worked on the Break The Silence Radio Campaign that was inspired by domestic violence issues.

Colleague Jackson Tan, 27, a copywriter for one FM whose Domestic Violence – Pizza Delivery entry bagged the Gold award cheekily said: “We are good lah….what can we say? I am just delirious that an international organisation recognised our efforts. Ours were not hard sell Public Service Announcements (PSAs) but rather something that captures the attention and gets the imagination going. That was our aim. That said, I cannot claim credit alone.”

The Domestic Violence – Pizza Delivery entry tells of a woman’s plight to get help for her situation. In the PSA, she had called an emergency help unit but pretended to make a pizza delivery order instead. One would hear the telephone conversation between both the emergency respondent and the woman. “A lot of people said the PSA was very disturbing. For us that is good because then we know people remember it and they talk about it,” said Tan.

However, the anti-violence against women topic was not adopted by another one FM copywriter Phang How Siong, or better known as Vie, who chose to go for a different topic. His work, Second Chance, was inspired by the passing of his dear friend. It tells of how we should be more appreciative of our life and the people that surround us. “Life is fragile. We have no clue what the future has in store for us, so one should live in the present because we won’t get any second chances to relive the moment”, said Vie, 24, the youngest of the copywriters.

MPRN General Manager of Sales and Marketing Ms Elaine Lee said the winnings at SCA is a clear indication of the company’s strengths and uniqueness to capture listeners’ attention. “We played not just with scripted words but also audio elements to catch our listeners’ attention. This is important because with radio, you only have audio effects to make a lasting impression.”

For Break The Silence, another entry that revolved around the issue of domestic violence, the submission required a series of PSAs. MPRN won third among thousands of entries.

How the team works

Whether its Fly Fm, Hot Fm or one FM, the 160-member team at MPRN work together on every given project be it for a client, for a PSA or to promote MPRN’s own products.

“Once briefed, the copywriters come together first and deliberate on a topic or issue after hours of research. Then we all come up with our own storylines. Each station’s audience is different so although we may have the same idea, the execution and treatment have to be different to suit and engage our own listeners,” disclosed Hafiz. There is only a 6-member crew of copywriters to serve all three stations.

Another brainstorming session is then held where the storylines are tested with one another before a script is produced. After that comes the sound engineers’ input to add the desired effects. A few more layers of work and the final product is then aired.

“Although we work with lots of team members on a project, it is usually the copywriters who sees the work through to the end. That’s why every win means so much more to us writers,” disclosed Vie.

“It is great to win the SCA award. Now we need to not just maintain the standards of our products but also do better and better. Every advertisement we do now will be aimed as an award-winning work. That’s a promise,” said Tan.

 

The Summit Creative Awards is a recognition given to creative firms, an international advertising competition that offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 22-year competition – the first and best of its kind.

“We recognise that the healthy competition and the success of the Awards are sustained by the enthusiastic participation and commitment to the Awards by the community media across South East Asia. In return, we remain committed to providing the resources and the platform for these important Awards,” said Mr Seelan Paul, Chief Executive Officer of MPRN.

He also congratulated all winners and finalists and expressed gratitude to all MPRN’s team members as well as media organisations that support these awards by entering for the various categories.

In March last year MPRN bagged the Silver award for Public Service Radio Category for its “Anti Smoking” advertisement in the same SCA competition.

In Sept 2014 also, MPRN chalked another milestone after winning the Leader Award at the Emerging Media Awards (EMA) for Cool FM, under the Guerrilla Marketing Category.

Author: admin

81 Comments

  2. After I originally commented I seem to have clicked on the -Notify me when new
    comments are added- checkbox and from now on whenever a comment is added I
    receive 4 emails with the same comment. Is there a way you can remove
    me from that service? Appreciate it!

  4. That is very attention-grabbing, You’re a very professional blogger.
    I’ve joined your feed and stay up for seeking more
    of your fantastic post. Also, I’ve shared
    your website in my social networks

  7. Very nice post. I simply stumbled upon your weblog
    and wished to mention that I’ve truly loved browsing your weblog posts.
    In any case I’ll be subscribing on your rss feed and I’m hoping you write again soon!

  10. I used to be recommended this website by my cousin. I
    am no longer sure whether this post is written through him as no one else recognise such detailed approximately my
    trouble. You’re wonderful! Thank you!

  11. Hmm it appears like your blog ate my first comment (it
    was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any tips for rookie blog writers? I’d genuinely
    appreciate it.

  12. When someone writes an paragraph he/she keeps the thought of a user in his/her mind
    that how a user can be aware of it. So that’s why this piece of writing
    is outstdanding. Thanks!

  13. I do accept as true with all of the concepts you’ve offered in your post.
    They are very convincing and can certainly work. Still,
    the posts are too short for novices. May
    just you please extend them a bit from next time? Thank you for the post.

  14. Thank you for some other informative site. Where else may just I am getting that type of info written in such an ideal manner?
    I have a mission that I’m just now running
    on, and I’ve been on the glance out for such information. adreamoftrains web hosting service

  18. Hey there! I could have sworn I’ve been to this site before but after
    browsing through some of the post I realized it’s new to me.
    Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking back often!

  22. I was curious if you ever thought of changing the structure of your site?

    Its very well written; I love what youve got to say. But maybe
    you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or 2 images.
    Maybe you could space it out better? 3aN8IMa cheap flights

  24. Hi there! I could have sworn I’ve been to this web site before but after going through a few of the
    posts I realized it’s new to me. Anyways, I’m
    certainly happy I stumbled upon it and I’ll be bookmarking it and checking back frequently!

  25. I’m really impressed with your writing skills as well as with
    the layout on your blog. Is this a paid theme or did you
    modify it yourself? Either way keep up the nice quality writing, it is rare to see
    a nice blog like this one today.

  28. Hi, I do think your website might be having web browser compatibility problems.

    When I look at your web site in Safari, it looks fine however, when opening in IE, it has some overlapping issues.
    I just wanted to provide you with a quick heads up! Other than that, fantastic blog!

  29. Hi there, this weekend is pleasant designed for me, for the reason that this occasion i am reading this great informative article here at my home.

  30. Wonderful blog! I found it while surfing around on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

    Thank you

  36. First of all I want to say fantastic blog!
    I had a quick question which I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and
    clear your thoughts before writing. I have had a
    hard time clearing my mind in getting my ideas out.

    I truly do take pleasure in writing but it just seems like the first
    10 to 15 minutes are usually lost simply just trying to figure out how to
    begin. Any ideas or tips? Many thanks!

    my web-site – Vialophin Male Enhancement

  38. Terrific post however I was wondering if you could write a litte more on this subject?
    I’d be very thankful if you could elaborate a little bit further.
    Thank you!

  40. Wonderful goods from you, man. I’ve understand your stuff previous to and you are just extremely excellent.
    I actually like what you’ve acquired here, certainly like
    what you are stating and the way in which you say it. You make it enjoyable and you still take care of
    to keep it wise. I can not wait to read much more from you.
    This is really a great web site.

  41. I’ll right away take hold of your rss as I can’t to find your email subscription hyperlink
    or newsletter service. Do you have any? Please
    allow me realize so that I could subscribe. Thanks.

  44. Whats up this is somewhat of off topic but I was wanting to know if
    blogs use WYSIWYG editors or if you have to manually code
    with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance
    from someone with experience. Any help would be enormously appreciated!

  45. Wow, fantastic blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your website is magnificent, let alone the content!

  46. Hello! I’m at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading your blog and look forward to
    all your posts! Carry on the outstanding work!

  47. First of all I would like to say fantastic blog!
    I had a quick question that I’d like to ask if you don’t mind.

    I was curious to know how you center yourself and clear your thoughts before writing.
    I’ve had difficulty clearing my mind in getting my thoughts
    out there. I do enjoy writing but it just seems like the first 10 to 15 minutes are
    generally wasted simply just trying to figure out how to begin. Any recommendations or hints?
    Kudos!

  48. Its such as you read my thoughts! You seem to grasp a lot approximately this,
    such as you wrote the guide in it or something. I believe that
    you can do with some % to drive the message house a bit,
    however other than that, this is magnificent
    blog. A fantastic read. I will certainly be back.

  49. Helpful information. Fortunate me I found
    your website accidentally, and I’m stunned why this accident did not happened in advance!
    I bookmarked it.

  50. What’s up to every one, the contents existing at this site are in fact
    awesome for people experience, well, keep up the nice work fellows.

  51. Hello! I just wanted to ask if you ever have any trouble with
    hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work
    due to no back up. Do you have any methods to protect against hackers?

  53. This is the perfect webpage for anyone who wishes to
    understand this topic. You understand so much its almost hard to argue with
    you (not that I actually will need to…HaHa).
    You definitely put a new spin on a topic that has been written about for many years.
    Great stuff, just wonderful!

  54. What’s Going down i am new to this, I stumbled upon this I have found It positively useful and it has helped me out loads.

    I’m hoping to contribute & assist different users like its aided me.
    Great job.

  56. What’s up it’s me, I am also visiting this web site daily, this website is genuinely nice and the
    users are in fact sharing fastidious thoughts.

  57. My family always say that I am wasting my time here
    at web, however I know I am getting know-how everyday by reading
    such fastidious articles.

  58. Excellent pieces. Keep writing such kind of
    info on your page. Im really impressed by it.
    Hey there, You’ve done a fantastic job. I will definitely digg it and in my opinion suggest to my friends.

    I am sure they will be benefited from this website.

  60. Excellent pieces. Keep writing such kind of
    info on your page. Im really impressed by it.
    Hey there, You’ve done a fantastic job. I will definitely digg it and in my opinion suggest to my friends.

    I am sure they will be benefited from this website….

  61. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored material stylish.

    nonetheless, you command get got an nervousness over that you wish be delivering
    the following. unwell unquestionably come more formerly
    again since exactly the same nearly very often inside case
    you shield this increase.

  62. I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for.
    Would you offer guest writers to write content for you personally?

    I wouldn’t mind writing a post or elaborating on some of the subjects you write
    related to here. Again, awesome website!

  63. It’s appropriate time to make some plans for the future and it’s
    time to be happy. I have read this post and if I could
    I want to suggest you some interesting things or tips.
    Maybe you can write next articles referring to this article.
    I wish to read more things about it!

  66. I’ve read some excellent stuff here. Certainly worth bookmarking for revisiting. I surprise how so much effort you put to create this sort of fantastic informative web site.|

  67. I like the valuable information you provide in your articles.

    I will bookmark your weblog and check again here regularly.
    I’m quite sure I’ll learn lots of new stuff right here!
    Best of luck for the next!

  68. Hi! I simply would like to offer you a huge thumbs up for the great info you’ve got here on this post. I am returning to your blog for more soon.|

  70. Hello are using WordPress for your site platform?

    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you require any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  71. After I initially commented I appear to have clicked the
    -Notify me when new comments are added- checkbox and now
    whenever a comment is added I recieve 4 emails with the same comment.

    Is there a way you are able to remove me from that service?

    Many thanks!

  75. I think this is one of the most important information for me.
    And i am glad reading your article. But should remark on some general things,
    The website style is ideal, the articles is really great :
    D. Good job, cheers

  77. I don’t even understand how I finished up right here, however I thought this publish was good.

    I do not recognize who you might be but definitely you’re going to a well-known blogger if you
    happen to aren’t already. Cheers!

  78. Thanks for one’s marvelous posting! I seriously enjoyed reading it, you happen to
    be a great author. I will be sure to bookmark your blog and will come
    back in the foreseeable future. I want to encourage you continue
    your great job, have a nice afternoon!

  80. Greate post. Keep posting such kind of info on your page.
    Im really impressed by your blog.
    Hello there, You’ve performed an incredible job.
    I’ll definitely digg it and personally recommend to
    my friends. I am confident they’ll be benefited from this web site.

Leave a Reply

Your email address will not be published.

Post comment