Bangsar, 8 December 2015: Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s leading fully integrated media investment group today announced that Encik Ahmad Izham Omar, who has steered Media Prima Television Networks (“MPTN”) over the past several years as its Chief Executive Officer, will now focus on driving growth for the Group’s Content Division, Primeworks Studios (“PWS”). Ahmad Izham Omar has been assuming a dual role position by being both the Chief Executive Officer of MPTN and the Chief Executive Officer of PWS concurrently since 2011.

Meanwhile following Media Prima’s recent acquisition of several radio stations, Encik Seelan Paul will relinquish his role as the Chief Operating Officer of MPTN to fully concentrate on the Group’s enlarged Radio Networks (“MPRN”). He has been instrumental in growing MPRN to its current position, and has the expertise to lead the enlarged MPRN to the next level of success. Currently Seelan Paul holds a dual role position by being both the Chief Executive Officer of Media Prima Radio Networks (“MPRN”) and the Chief Operating Officer of MPTN since 2013.

Media Prima also announced today that Datuk Kamal Khalid, who has served as Chief Operating Officer, Group Shared Services since 2009 has been appointed Chief Executive Officer MPTN, succeeding Ahmad Izham effective 1 January 2016.

Amrin Awaluddin, Group Managing Director said, “Ahmad Izham has been instrumental in the achievements of MPTN and PWS as CEO of both subsidiaries. Content produced by PWS consistently enjoy high ratings and is a key contributor in MPTN’s 42 percent viewership share. Seelan Paul has extensive experience in the radio industry and is one of the pioneers of MPRN when it was first established in 2005. His experience and expertise is required to lead the enlarged MPRN following its recent acquisitions and expansion in operations”.

Ahmad Izham Omar, Chief Executive Officer of PWS said, “PWS has always been at the forefront in providing high quality content that is relevant to Malaysian audience and we are confident in establishing our company as a key content provider in the region. Beginning early this year, PWS has embarked on the production and distribution of regional content through strategic collaborations with foreign television stations and production houses.” Moving forward, PWS is expected to contribute additional income from content sales thus reducing the Group’s dependency on advertising revenue.

Commenting on the appointment of Datuk Kamal Khalid as CEO MPTN, Ahmad Izham said, “Datuk Kamal brings an incredible wealth of knowledge and experience having spearheaded the key support functions for MPTN. He has been leading the implementation of digital TV for MPTN. He is well suited for his new role and I truly look forward to continue supporting the Group’s television networks with outstanding content.”

END

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