BANGSAR, 15 APRIL 2016 – Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s largest integrated media group announced the appointment of Rafiq Razali as the Chief Executive Officer of Media Prima Digital (“MPD”). Rafiq will assume his role effective 15 April 2016.
Rafiq, aged 31, holds a Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University, United States of America, and has a comprehensive experience in business development and strategic planning. His track record includes establishing start-up companies related to digital and information technology.
His career in information technology began with Maxis Berhad where he held various positions that included responsibilities in the International Data Wholesale division as well as the Corporate Strategy division. In 2011, Rafiq was part of the team which formed Groupon Malaysia. Groupon is an e-commerce company based in United States, connecting customers with local merchants in more than 28 countries including Malaysia. He was promoted to Country General Manager for Malaysia in 2013, following an impressive run of performance by the outfit.
In 2015, Rafiq and a group of investors established KFit, a Malaysian start-up company that provides a mobile application for users to plan their wellness activities such as gym membership, fitness studios and related activities. KFit today boasts 270,000 users in eight countries across Asia Pacific. He was the Vice President and a founding shareholder of KFit.
Dato’ Sri Amrin Awaluddin, Group Managing Director of Media Prima said, “Rafiq’s appointment as the new Media Prima Digital CEO will provide us with numerous opportunities to introduce more innovative solutions to fulfil the ever-changing needs of our customers. MPD has been at the forefront of our digital efforts with popular applications such as “tonton” and other online services for the Group’s media platforms. His appointment is also in line with the Media Prima’s commitment to further consolidate our position as the largest integrated media group in Malaysia.”