Kuala Lumpur, 25 August 2016 – Rapid KL, Big Tree Outdoor Sdn. Bhd. (Big Tree) and Hot FM today announced a smart collaboration between the three parties which would enable Light Rapid Transit (“LRT”) commuters to enjoy Hot FM content at selected LRT stations.

Beginning 1 September 2016, Hot FM, through Hot FM @LRT will be broadcasting its content at several stations along the Kelana Jaya line. These include the KLCC, KL Sentral, Masjid Jamek, Wangsa Maju and Bank Rakyat (Bangsar) LRT stations. Hot FM @LRT content is specifically customised for commuters and will feature only the best music selection from Hot FM minus the radio announcers.

Hot FM @LRT will entertain commuters daily from 6.00 AM to 12 midnight with a selection of popular songs in different languages including Malay, English, Chinese, Korean and Hindi. The selection of music genres is based on the observed demographic trends of LRT commuters. Hot FM @LRT will also feature safety announcements regularly from RAPID KL and other forms of content, which may be included in the future.

It is estimated that 500,000 commuters use the LRT daily and this presents an excellent opportunity for potential advertisers to benefit from Hot FM @LRT. Advertisers are able to communicate and promote directly to commuters while waiting for their respective trains to arrive at the stations.

Hot FM is also offering competitive advertising packages to potential advertisers looking to penetrate the 15 – 30-year-old demographics from various social backgrounds, with a household monthly income of above RM3,000.00.

According to Dato’ Mohd Zahir Zahur Hussain, Chief Executive Officer of Prasarana Integrated Development (PRIDE), “We will double our efforts to launch other initiatives progressively, which will provide both our bus and train commuters the best experience.”

“PRIDE will also continue to collaborate with strategic partners such as Big Tree and Hot FM in bringing better service to our commuters. Just as the other programme that has been launched before, we constantly find new ways to improve our service that is beneficial to all parties, especially to our loyal Rapid KL users.”

Chief Executive Officer of Big Tree Outdoor Sdn Bhd, Mr. Jeff Cheah said, “Big Tree is excited to witness this collaboration, to make the train ride journey more entertaining and better informed. This is part of Big Tree’s commitment to bring in more value to our stakeholders, including Rapid KL and train commuters.”

According to Mr. Seelan Paul, Chief Executive Officer of Media Prima Radio Networks, “For us at Media Prima Radio Network, Hot FM in particular, the collaboration will bring mutual benefits for all parties involved. Equally as important, this is a good initiative that would enhance commuters experience while using RAPID KL’s LRT service. We are very appreciative of the trust given by RAPID KL and Big Tree to Media Prima Radio Networks to launch Hot FM @LRT today.”

END

For more information, kindly contact:
Media Prima Radio Networks Publicity Team
Rynn Khiradin ([email protected]) @  03-771 05 022 / 013-356 8039
Mazlyn ([email protected]) @ 03-771 05 022 / 013-353 8860

32 Comments

  1. That is very fascinating, You’re an overly professional blogger.
    I’ve joined your feed and look forward to looking for extra of your wonderful post.
    Additionally, I have shared your website in my
    social networks

  2. Do you have a spam issue on this blog; I also am a blogger, and I
    was wondering your situation; many of us have created
    some nice methods and we are looking to exchange techniques with others, be sure to shoot me an email if interested.

  3. Wow that was strange. I just wrote an extremely long comment but after
    I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyways, just
    wanted to say fantastic blog!

  4. Hi there, just became aware of your blog through Google, and found that it is truly informative.
    I am gonna watch out for brussels. I’ll appreciate if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  5. I’m not sure exactly why but this website is loading extremely slow for me.
    Is anyone else having this problem or is it a issue on my end?

    I’ll check back later and see if the problem still exists.

  6. I’m excited to find this web site. I need to to thank
    you for ones time due to this fantastic read!!
    I definitely really liked every little bit of it and i also have you book-marked
    to see new information in your web site.

  7. I just like the helpful info you provide for your articles.
    I will bookmark your weblog and test once more right here regularly.
    I’m somewhat certain I’ll be informed a lot of new stuff proper
    right here! Good luck for the following!

  8. Hmm is anyone else experiencing problems with the pictures on this blog loading?

    I’m trying to determine if its a problem on my end or if it’s the
    blog. Any responses would be greatly appreciated.

  9. Greate post. Keep writing such kind of information on your
    blog. Im really impressed by it.
    Hi there, You have performed an excellent
    job. I’ll certainly digg it and personally suggest to my friends.
    I’m confident they will be benefited from this web site.

  10. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your website to come back later
    on. Cheers

  11. You could certainly see your enthusiasm within the article you write.
    The sector hopes for more passionate writers like you who aren’t afraid to mention how they believe.
    At all times follow your heart.

  12. hey there and thank you for your information – I have
    certainly picked up something new from right here.
    I did however expertise a few technical points using this web site, as I experienced to reload the site a lot of times
    previous to I could get it to load correctly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but slow loading instances
    times will sometimes affect your placement in google and could damage
    your high-quality score if advertising and marketing
    with Adwords. Well I’m adding this RSS to my e-mail and could look
    out for much more of your respective fascinating content.
    Ensure that you update this again very soon.

  13. Hello there, just became aware of your blog through Google, and found that it’s really
    informative. I’m gonna watch out for brussels.

    I will appreciate if you continue this in future.
    Numerous people will be benefited from your writing.

    Cheers!

  14. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already
    😉 Cheers!

  15. This is very interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of your magnificent post.

    Also, I have shared your web site in my social networks!

  16. Hello there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  17. An intriguing discussion is worth comment. I do think that
    you need to publish more on this subject matter, it may not be a taboo
    matter but generally people do not talk
    about such issues. To the next! Cheers!!

  18. Hi, I do think this is a great web site. I stumbledupon it
    😉 I may return yet again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to
    guide other people.

  19. Right here is the right website for anyone who wants to find out about this topic.

    You know so much its almost tough to argue with you (not that I really
    will need to…HaHa). You certainly put a fresh spin on a subject which
    has been written about for decades. Wonderful stuff, just great!

Leave a Reply

Your email address will not be published.

Post comment