Kuala Lumpur, 25 August 2016 – Rapid KL, Big Tree Outdoor Sdn. Bhd. (Big Tree) and Hot FM today announced a smart collaboration between the three parties which would enable Light Rapid Transit (“LRT”) commuters to enjoy Hot FM content at selected LRT stations.
Beginning 1 September 2016, Hot FM, through Hot FM @LRT will be broadcasting its content at several stations along the Kelana Jaya line. These include the KLCC, KL Sentral, Masjid Jamek, Wangsa Maju and Bank Rakyat (Bangsar) LRT stations. Hot FM @LRT content is specifically customised for commuters and will feature only the best music selection from Hot FM minus the radio announcers.
Hot FM @LRT will entertain commuters daily from 6.00 AM to 12 midnight with a selection of popular songs in different languages including Malay, English, Chinese, Korean and Hindi. The selection of music genres is based on the observed demographic trends of LRT commuters. Hot FM @LRT will also feature safety announcements regularly from RAPID KL and other forms of content, which may be included in the future.
It is estimated that 500,000 commuters use the LRT daily and this presents an excellent opportunity for potential advertisers to benefit from Hot FM @LRT. Advertisers are able to communicate and promote directly to commuters while waiting for their respective trains to arrive at the stations.
Hot FM is also offering competitive advertising packages to potential advertisers looking to penetrate the 15 – 30-year-old demographics from various social backgrounds, with a household monthly income of above RM3,000.00.
According to Dato’ Mohd Zahir Zahur Hussain, Chief Executive Officer of Prasarana Integrated Development (PRIDE), “We will double our efforts to launch other initiatives progressively, which will provide both our bus and train commuters the best experience.”
“PRIDE will also continue to collaborate with strategic partners such as Big Tree and Hot FM in bringing better service to our commuters. Just as the other programme that has been launched before, we constantly find new ways to improve our service that is beneficial to all parties, especially to our loyal Rapid KL users.”
Chief Executive Officer of Big Tree Outdoor Sdn Bhd, Mr. Jeff Cheah said, “Big Tree is excited to witness this collaboration, to make the train ride journey more entertaining and better informed. This is part of Big Tree’s commitment to bring in more value to our stakeholders, including Rapid KL and train commuters.”
According to Mr. Seelan Paul, Chief Executive Officer of Media Prima Radio Networks, “For us at Media Prima Radio Network, Hot FM in particular, the collaboration will bring mutual benefits for all parties involved. Equally as important, this is a good initiative that would enhance commuters experience while using RAPID KL’s LRT service. We are very appreciative of the trust given by RAPID KL and Big Tree to Media Prima Radio Networks to launch Hot FM @LRT today.”
For more information, kindly contact:
Media Prima Radio Networks Publicity Team
Rynn Khiradin ([email protected]) @ 03-771 05 022 / 013-356 8039
Mazlyn ([email protected]) @ 03-771 05 022 / 013-353 8860