KUALA LUMPUR, August 26, 2016 – CJ WOW SHOP, Media Prima Television Network’s innovative home shopping network integrating television, online and mobile platforms, is on track to achieve its sales target of RM70 million by the end of 2016. Since its launch, Malaysian shoppers welcomed the immersive home shopping platform with an overwhelming response as shown by its stellar performance of close to RM20 million sales within its first 100 days.
This is well reflected in the recent Media Prima Berhad’s quarterly earnings where CJ WOW SHOP contributed significantly to the increase of the group’s quarterly revenue from RM304.06 million in Q1 to million RM 349.55 million in Q2.
“The excellent performance validates CJ WOW SHOP’s proven model where we integrate television, online and mobile platforms to bring a unique shoppertainment experience straight to the consumer homes. It has been a great start for us and this milestone has strengthened our resolution to work harder towards becoming the leading customer-oriented media commerce company in Malaysia,” said Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks.
Within a short six months of its operation, new products have been added to CJ WOW SHOP featuring exclusive items from Korean’s home and living brands such as Coocan, Vo.temm and Ilo. Bringing some local flavour into the mix, CJ WOW SHOP is also offering customers with products from home-grown brands including electrical household brand Elba, ceramic manufacturer Claytan and fashionwear Ariani and Jakel.
Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP added, “Although we are still in our early stages, we are already looking at expanding our offerings on multiple fronts. Primarily, we are targeting to have more than 200 products by the end of 2016. In line with this, we will continue to build up our strengths to accommodate the increasing number of orders and improve shoppers’ experience in terms of customer service, fulfillment, and product offerings.”
Driving Expansion through Talent and Collaboration
Central to CJ WOW SHOP’s expansion is the synergistic partnership between Malaysia’s leading integrated powerhouse, Media Prima Berhad and the international expert in home shopping from South Korea, CJ O Shopping Co. Ltd. This collaboration has created a unique opportunity for local talents to learn from CJ O Shopping experts on best practices from the aspect of quality merchandizing, home-shopping production and technology since January this year.
In addition, by building upon Media Prima Berhad’s 30 years of television content creation for Malaysians and its broad audience base, local businesses can tap on CJ WOW SHOP as a platform to expand their revenue opportunity. During the Ramadan and Hari Raya period, the Malaysian made My Qalam Digital Al-Quran Set was among the most popular products with more than 6,000 units being sold.
In conjunction with National Day celebration, the home shopping network will collaborate with TV3’s hit drama series, “Mak Cun” to exclusively sell local fashion apparels and ladies wear such as baju kurung and jubah made popular by the TV drama series. Providing more value to its beloved shoppers, CJ WOW SHOP will be offering unforgettable promotions during the National Day celebrations with CJ WOW Shop #MalaysiakuWOW points from 31st August – 16th September where shoppers will be rewarded with 10% points from product purchased of selected local brands. This 10% “Mata Ganjaran WOW” can be used for their next purchase and is valid for 1 month from the date of the first product purchase.
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CJ WOW SHOP Channels
CJ WOW SHOP features comprehensive on-air demonstrations across top media channels i.e. TV3, ntv7, 8TV, TV9 and tonton. Shoppers can purchase by calling the toll free number, or accessing its online shopping site and mobile app options, whether it is at home, or anytime anywhere.
- A total of 990 minutes of dedicated timeslots:
- TV3: 0600 – 0700 (60min)
- ntv7: 0600 – 1300 (420min)
- 8TV: 0600 – 0900 (180min)
- TV9: 1000 – 1200 (120min) | 1230 – 1600 (210min)
- Toll free number: 1800-18-0808
- Online shopping site cjwowshop.com.my
- Mobile app “CJ WOW SHOP” available on Apple App Store and Google Play Store
About CJ WOW SHOP
CJ WOW SHOP is an innovative home shopping network that is accessible across television, online and mobile platforms, bringing to Malaysians a uniquely visual, interactive and immersive experience. Established in 2016, the company discovers and provides high quality products and services aimed at enriching people’s lives. As the foremost customer-oriented media commerce company in Malaysia, we enable people to shop at their own comfort, whether it is at home or anytime, anywhere. CJ WOW SHOP makes home shopping perfect by synergising strengths and expertise of the joint-venture between Malaysia’s largest integrated media group, Media Prima Berhad and the global leader in the home shopping business from South Korea, CJ O Shopping Co. Ltd.
For more information, visit: www.cjwowshop.com.my.
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