BANGSAR, 29 SEPTEMBER 2016 – Big Tree Outdoor (BTO), Malaysia’s leading integrated out-of-home (OOH) advertising company, is leading a consortium that was awarded the lucrative Outdoor Exterior advertising concession from MASS Rapid Transit Corporation Sdn Bhd (MRT Corp). The consortium is made up of BTO and Seni Jaya Sdn Bhd, one of Malaysia’s pioneer and highly reputable OOH media owner.
The concession award was earlier announced by MRT Corp in a separate statement. The advertising concession awarded by MRT Corp was divided into three main parcels – Station Interior, Outdoor Exterior and MRT Trains. The Outdoor Exterior parcel concession is highly lucrative as it includes advertising opportunities along the MRT train line which covers a distance of approximately 41km (excluding tunnels) covering key populated areas such as Sungai Buloh, Kota Damansara, Bandar Utama, TTDI, Damansara Heights, Cheras and Kajang. The concession package awarded to the BTO led consortium is for a period of 10 years.
BTO Chief Executive Officer, Jeff Cheah strongly believes MRT had awarded the BTO-led consortium based on merit and strong track records.
“We thank MRT Corp for recognising our 17 years of strong track record in managing advertising opportunities in railway systems as well as our creativity in utilising latest technology in providing clients with complete media solutions,” he said.
He added that winning this concession has provided BTO with a new source of revenue while extending its presence into new geo-coverage areas, thus adding more value to existing and potential clients. BTO predicted that the concession is able to generate close to RM300 million in revenue throughout the 10-year period.
“We spent almost two years preparing for this tender exercise, conducting international benchmarking of products and solutions, developing suitable products, strategy formulation and lastly the presentation during bidding which took place in July this year,” said Jeff who is also the Outdoor Advertising Association of Malaysia’s (OOAM) President.
BTO, he added, will leverage on four main pillars in delivering its scope of the contract. This includes using the latest technology in OOH, creativity, comprehensive outdoor media solutions and professionalism in dealing with all stakeholders.
BTO will be utilising both digital and static media solutions for this project, incorporating new designs of products and with new features that has never yet been done in Malaysia.
“We are committed to delivering maximum returns to all our stakeholders. With Seni Jaya’s vast experience also, we are confident of that success. Potential advertisers can look forward to capitalise on the various new opportunities available throughout the MRT line to effectively reach their customers in the Klang Valley. Advertisers truly have a reason to be excited,” he said.
MRT Corp’s announcement of the package conferment marks the second big win for BTO this year.
Earlier in June, BTO had secured an advertising concession of the Light Rail Transit (LRT) new Line Extension Project from Prasarana Malaysia Berhad. BTO was announced as the outdoor agency of choice to manage RapidKL’s two LRT lines – the Ampang line and the Kelana Jaya line – both existing tracks and stations, as well as those all along the new extensions. The advertising concession also includes KL Monorail.
BTO is well known for its adoption of the latest OOH technologies and an inventory of digital assets strategically located in prime areas along Jalan Maarof, Jalan Bangsar, Jalan Bukit Bintang and Jalan Sultan Ismail in downtown Kuala Lumpur. BTO’s patented Cubig digital advertising screens and panels are popular among advertisers as they allow them to creatively and effectively communicate to their customers. One of the most significant milestones achieved by BTO last year included the launch of the [email protected] as well as the [email protected] Bangsar. The Cubig series is BTO’s latest interactive enabled LED spectacular that puts an edge to BTO’s offerings. Cubig’s digital screens have the capacity to execute synchronised animated multi-screen connectivity.
Another new media idea which was developed by BTO that proved to be a major success was the Cosmic Digital Towers at Nu Sentral. Due to its highly connected and converged location, streams of people walk through the mall daily including rail commuters and working professionals, through its seamless link to “Stesen Sentral” and the surrounding KL Sentral development.
BTO is Malaysia’s undisputed market leader in the OOH advertising industry, with more than 8,000 advertising panels in strategic locations across Malaysia. Established in 1995, BTO together with subsidiaries Gotcha, UPD, The Right Channel and Kurnia Outdoor form Malaysia’s largest integrated OOH company.
For further information, kindly contact:
Big Tree Outdoor Sdn Bhd
Mohd Hanif Bin Shaarani at +603 2724 8303 or +6013 600 8010
Fax: +603 7729 3999
Email: [email protected]