hot-fm-group

Petaling Jaya, 12 October 2016 – Radio survey conducted recently by GFK Research has shown a positive performance by Fly FM, Hot FM, One FM and Kool FM. Apart from an increase in listeners, the four stations also recorded a good figure for white-collar category of executives and professionals in addition to reaching the target audience for each base station.

According to the Chief Executive Officer of Media Prima Radio Networks (RRMP), Mr. Seelan Paul, “In comparison to last year’s results, RRMP is pleased with the achievements recorded by each station on the survey this time.

“Translation of these numbers come from the delivery of the best content through various platforms such as social media and digital approach through good video content that was well received by content consumers. This success is also the result of the hard work and dedication of MPRN’s staff, working effectively as a single entity to deliver results”.

“Moving forward, RRMP will continue to rise to the challenge of delivering better content to the listeners not only on radio but also through digital platforms such as YouTube and other social media,” said Seelan Paul.

RRMP envisions to be the brand that provides fresh and creative content for music, entertainment and lifestyle which relevant to listeners for each station. Along with changes in the competitive broadcasting landscape, RRMP also emphasized the role of social media in daily operations for Fly FM, Hot FM, One FM and Kool FM. The cumulative followers of the official social media account for four stations has reached over 7.7 million followers.

In fact, the total number of listeners’ engagements through social media of the four stations has reached over 5.29 million while the total number of reach is well over 26.6 million. These statistics clearly demonstrate the power of new media in daily life which has influenced the listeners, which in turn forms a key element in the influencing decisions of MPRN advertisers.

To continue to be close to the listeners, MPRN has recently allowed listeners to reach the station announcers on duty directly through the official Whatsapp application for each station. MPRN is the first network radio station in Malaysia to use this application to communicate directly with their listeners in real time.

Fly FM

Fly FM strengthened its position as the number 2 Malaysia’s Radio for English market with the highest listenership with a weekly total of 938,000 listeners.

Compared with the previous research, Fly FM also recorded a brilliant record with a 96% and nearly 500,000 urban listeners for PMEB category (Professionals, Managers, Executives and Businessman).

Hot FM

Hot FM has established its position in the industry to stay relevant by recording nearly 3.2 million listeners each week. Reaching the target, Hot FM also became the second radio overall for the 18-24 year-old target market with over 673,000 listeners.  Hot FM has also introduced a new strategy to reshuffle its main line up, showcasing Ajak, Fizi and Haziq as the Geng Pagi Hot FM in the radio’s breakfast show from 6am – 10am.

This has proven to be a success with Hot FM establishing itself as the number two radio station for below 25 year-old target market. The study also revealed that 87% of Hot FM’s listeners are in the urban category and nearly a million listeners within the PMEB (Professionals, Managers, Executives and Businessman) category.

One FM

One FM has recorded a total weekly listeners of 904,000. The station is also the number two radio station for the Chinese market aged below 35 years old with 366,000 weekly listeners for its breakfast show (6am- 10am).

In addition, One FM has also established itself as the no. 2 radio station for the evening drive show (4pm – 8pm) targeting listeners between 15-29 year-old with a total listeners of 216,000, while the night show (8pm-12 midnight), which focusses the under 35 year-olds, recorded a total of 222,000 listeners.

One FM also recorded a total of 354,000 listeners a week for the PMEB (Professionals, Managers, Executives and Businessman) category, thus making over 93% of the station’s listeners to be urban listeners.

Kool FM

Kool FM was launched on March 1, 2016 and even as the youngest station within MPRN’s stable, it has managed to record almost 700,000 listeners each week, based on the frequency of the broadcast in three areas i.e. Klang Valley, Penang and Kuala Terengganu.

Kool FM also established its breakfast show as a new industry contender recording over 416,000 listeners in the morning breakfast segment 6am – 10am (The Morning At Kool FM), while almost 96% of the station listeners are identified as urban listeners.

Kool FM is also the number one radio station for Malay markets in Time Spent Listening category with an amazing record of 10 hours and 46 minutes. In addition, positive figures were also reflective within Kool FM’s PMEB (Professionals, Managers, Executives and Businessman) category with a total of 332,000.

 * Source: Kajiselidik GFK Radio Audience Measurement, Wave, 2016.

 

FREQUENCY

Fly FM

Klang Valley 95.8 FM, Pulau Pinang 89.9 FM, Ipoh 87.9 FM, Seremban 98.6 FM, Malacca 94.0 FM, Johor Bahru 102.5 FM, Kuala Terengganu 107.5 FM, Kuantan 87.6 FM, Kota Bahru 107.4FM, Alor Setar 99.1FM

Hot FM

Klang Valley 97.6 FM, Ipoh 104.5 FM, Pulau Pinang / Alor Setar 88.2 FM, Melaka 104.3 FM, Johor Bahru 90.1 FM, Kota Kinabalu 87.7FM, Kuching 94.3 FM, Kuala Terengganu 105.5 FM, Kuantan 92.4 FM, Kota Bahru 105.1FM, Seremban 99.5FM

One FM

Klang Valley 88.1 FM, Johor/Johor Bahru 88.1 FM / 105.3 FM, Penang/Kedah 87.8 FM,  Ipoh 87.6 FM, Melaka 88.1 FM, Kota Kinabalu 95.7 FM, Kuantan 100.4 FM, Seremban 88.3 FM, Kuching 98.3 FM

Kool FM

Klang Valley 101.3 FM, Pulau Pinang 90.2 FM, Kuala Terengganu 93.6 FM, Kota Bahru 88.6 FM, Alor Setar 107.3 FM.

-end-

 

102 Comments

  1. I am really enjoying the theme/design of your website.
    Do you ever run into any browser compatibility problems?
    A number of my blog readers have complained about my site
    not operating correctly in Explorer but looks great
    in Safari. Do you have any advice to help fix this
    issue?

  2. What’s up friends, how is everything, and what you
    wish for to say concerning this article, in my view its actually amazing designed
    for me.

  3. hi!,I really like your writing so much! share we be in contact extra about your article on AOL?
    I require a specialist in this house to resolve my problem.
    May be that is you! Looking forward to look you.

  4. Have you ever thought about including a little bit more than just your
    articles? I mean, what you say is important and everything.
    However just imagine if you added some great photos or
    videos to give your posts more, “pop”! Your content is excellent but with pics and
    videos, this site could undeniably be one of the greatest in its field.
    Great blog!

  5. What’s Happening i’m new to this, I stumbled upon this I have found It
    positively useful and it has aided me out loads.

    I’m hoping to give a contribution & aid different customers like
    its aided me. Good job.

  6. I think this is one of the most significant information for me.
    And i’m glad reading your article. But should remark on few general things, The website style is ideal, the articles is really
    great : D. Good job, cheers

  7. Whats up are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html
    coding expertise to make your own blog? Any help would be greatly appreciated!

  8. Excellent article. Keep posting such kind of information on your
    page. Im really impressed by your site.
    Hi there, You’ve performed an incredible job. I will definitely digg it
    and in my opinion suggest to my friends. I’m confident they’ll be benefited from this web site.

  9. After I initially left a comment I appear to have clicked
    the -Notify me when new comments are added- checkbox and now every time a comment is added I receive four emails with the exact
    same comment. Perhaps there is a way you can remove me from that service?
    Thank you!

  10. Every weekend i used to visit this web page,
    as i want enjoyment, for the reason that this this website conations genuinely pleasant funny data too.

  11. I am not sure where you are getting your information, but
    great topic. I needs to spend some time learning more
    or understanding more. Thanks for great information I
    was looking for this information for my mission.

  12. I’ve been browsing online more than 2 hours today,
    yet I never found any interesting article like yours. It is pretty worth enough for me.
    In my view, if all site owners and bloggers made good content as you did, the internet
    will be much more useful than ever before.

  13. Howdy! I could have sworn I’ve been to this blog before but after checking through
    some of the post I realized it’s new to
    me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back
    frequently!

  14. Hello! I simply wish to offer you a huge thumbs up for
    the great info you have got here on this post.
    I will be returning to your web site for more soon.

  15. Pretty section of content. I just stumbled upon your blog and in accession capital to assert
    that I acquire actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  16. It’s actually a great and helpful piece of info.
    I am happy that you shared this helpful info with us. Please stay
    us up to date like this. Thank you for sharing.

  17. Magnificent beat ! I wish to apprentice while you amend your site, how can i subscribe for
    a blog site? The account helped me a acceptable deal.

    I had been a little bit acquainted of this your broadcast provided bright clear concept

  18. hey there and thank you for your information ? I’ve
    definitely picked up anything new from right here.
    I did however expertise several technical points using this web site, since I experienced to reload the web site a
    lot of times previous to I could get it to load properly.
    I had been wondering if your hosting is OK?

    Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and could
    damage your quality score if advertising and marketing with Adwords.

    Anyway I am adding this RSS to my email and can look out for much more of your respective intriguing content.
    Ensure that you update this again very soon.

    Feel free to visit my blog … http://www.quickregister.us/classifieds/user/profile/228498

  19. Hmm it appears like your blog ate my first comment (it was super
    long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog writer but I’m still new to everything.
    Do you have any helpful hints for first-time blog writers?
    I’d certainly appreciate it.

    Feel free to surf to my blog – https://www.tech.adventuredrivendesign.com/Do_Enlargement_Pills_Work_-_Male_Enhancement_Article

  20. It is the best time to make some plans for the future and it’s
    time to be happy. I’ve read this post and if I could I desire to suggest you few
    interesting things or suggestions. Maybe you could write next articles referring to this article.
    I want to read even more things about it!

  21. I was honored to receive a call coming from a friend as soon as
    he identified the important suggestions shared in your site.
    Studying your blog write-up is a real wonderful experience.
    Thank you for considering readers much like me, and
    I would like for you the best of success being a professional in this surface area.

  22. With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of exclusive content I’ve either created myself or outsourced but it appears a lot of it
    is popping it up all over the internet without my permission. Do you know any methods to help prevent content from being ripped off?
    I’d really appreciate it.

  23. Definitely imagine that that you stated. Your favorite reason appeared to be at the internet the easiest thing to be mindful of. I say to you, I certainly get annoyed at the same time as other people consider issues that they plainly do not know about. You controlled to hit the nail upon the highest and outlined out the entire thing with no need side-effects , folks could take a signal. Will probably be again to get more. Thanks|

Leave a Reply

Your email address will not be published.

Post comment