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PETALING JAYA, 25 OCTOBER 2016 – Barely a year old in the apps and games industry, Media Prima Labs (MP Labs) is determined to make a mark and establish itself as a serious player. What better entrance than at LEVEL UP KL 2016.

Organised by Malaysia Digital Economy Corporation (MDEC), LEVEL UP KL is one of South East Asia’s premier industry event for game developers. Bringing together local, regional and international players, it is hoped such a gathering will boost the regional game development scene as well as encourage participants to interact, educate and share knowledge.

After their inaugural success last year, LEVEL UP KL returns bigger and better, and this time, they have so kindly extended an invitation to MP Labs to partner them for the five-day event, taking place from 5 to 9 November at InterContinental Kuala Lumpur.

MP Labs will be conducting several headlining and side events throughout the five-day event.

mplabs-kllevelup #1 GAME JAM @ Makespace, Quill City Mall, Kuala Lumpur (5 – 6 November)
After the successful ‘hacking’ of Ejen Ali, culminating in two versions of the game – Ejen Ali: M.A.T.A Training Academy and Ejen Ali: Emergency – and an amazing collective 700,000 downloads since April, MP Labs is looking to unearth its next mobile game success story at Level Up KL 2016 via Game Jam.

The 36-hour hackathon will take place at Make Space, Quill City Mall with 99 registered participants from Taiwan, Indonesia, Thailand, Poland, Egypt, the Philippines, Singapore and Malaysia.

#2 PROJECT MATCHING INDIE @ InterContinental KL (8 – 9 November)
An opportunity for indie programmers, illustrators/artists/designers and developers to connect and explore areas of possible collaboration.

If you’re interested to be part of this matching session, drop us an email at [email protected] to give us a heads up and don’t forget to share some of the projects you’re working on.

#3 SIDE EVENT: MOBILE GAME COMMERCIALISATION @ InterContinental KL (9 November)
An exclusive two-hour sharing session, 9am – 12pm, featuring several industry experts, namely Streamline Studios (a world renowned games developer, www.streamline-studios.com) and AppAnnie (an established worldwide leader in market data and analytics for mobile application, www.appannie.com).

Hear from them the development and future of mobile games in Malaysia, going beyond what was once purely a means of leisurely escapism to a robust application for brands to reach out to consumers, in addition to providing a profitable revenue-generating platform.

Media Prima clients, agencies and partners who would like to attend this free session can RSVP their spots here by 4 November.

“It’s an exciting time for the region’s game industry as we have been seeing significant growth over the past few years and with Malaysia playing a leading role in this growth, LEVEL UP KL serves as a beacon to draw in the best talents from around the world to share their know-hows with our local heroes. We hope to inspire more talents to get into games development and bring out the best of Southeast Asia”, quipped Hasnul Hadi Samsudin, Director of Creative Content and Technology Division at MDEC.

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