KUALA LUMPUR, 29 May 2017 – Media Prima Berhad (“Media Prima” or “The Group”), Malaysia’s leading fully-integrated media Group seeks to grow its digital and non-traditional revenue streams through strategic business initiatives launched in 2016 and early 2017.

Datuk Seri FD Iskandar, Group Chairman of Media Prima said, “The Group has initiated key initiatives in 2016 to enable new revenue streams while we consolidate our market share in the core advertising revenue. The Group had in 2016 launched a number of key ventures that are ‘Business to Consumers’ in nature such as our home shopping platform, CJ Wow Shop, the revamped online video streaming subscription service, tonton, mobile gaming and digital lifestyle applications for mobile users. More recently, the Group had also announced the acquisition of REV Asia Holdings Sdn Bhd which significantly strengthens Media Prima’s digital reach to derive revenue from the growth in digital advertising, ”.

He added that the Group had anticipated a prolonged period of market stagnation, with a flat or lower advertising revenue recorded by our media platforms with the exception of our Out-of-Home and Digital platforms. “Factors such as customer fragmentation, technological advancements, a shift in traditional advertising to digital media advertising and increased competition from new entrants and global media players continued to pose challenges to the Group during the first quarter of 2017,” said Datuk Seri FD Iskandar.

The Group announced today that it had recorded revenue of RM272.2 million and Loss After Tax (LAT) of RM41.4 million for the first quarter ended 31 March 2017. The Group recorded a reduction in revenue by 10% against the corresponding quarter of 1QFY16. This is attributed to the lower advertising and newspaper sales as traditional media platforms faced ongoing challenges of subdued ADEX and shift to digital media. While the Group has ventured into new digital and consumer based initiatives to complement the Group’s traditional media segments, these initiatives remain in the gestation period.

Dato’ Sri Amrin Awaluddin, Group Managing Director of Media Prima said, “The traditional media industry today is faced with declining Adex following the tough macroeconomic conditions, increased competition, technology disruptions and changes in consumer behaviour. The expected outlook for 2017 is equally as challenging. Nonetheless, we are cautiously optimistic about the potential of our new business initiatives even though they remain in a period of gestation. The launch of our home shopping business CJ Wow Shop, for instance, has helped cushion the decline in traditional revenue by contributing RM89.1 million over the last 12 months,”. He added the Group also plans to derive additional revenue streams by expanding its market base into regional markets via the Group’s television, content production and out-of-home businesses.

The year 2017 saw Media Prima build upon the new business initiatives that were launched in 2016 to generate new revenue streams for the Group. These include the expansion of tonton into new markets in the region. Media Prima Television Networks (“MPTN”) recently partnered with Singapore’s key telecommunications provider Singtel to expand tonton’s customer base into Singapore. On the home shopping front, MPTN’s CJ Wow Shop has expanded its presence to target Chinese audience by launching the Mandarin broadcast on ntv7 and 8TV. CJ Wow Shop also introduced live broadcast and increased broadcasting hours. The moves have yielded positive results, demonstrated by the 15.6% growth in net sales Quarter on Quarter (1QFY17 vs 4QFY16). Media Prima Radio Networks(“MPRN”) too ramped up its already strong digital presence by launching its podcast platform, Ais Kacang and e-commerce service, SuperDeals. The new initiatives should provide MPRN with new ways to entice advertisers by offering an all-rounded campaign platform which includes on-air and digital space.

Meanwhile, the acquisition of Rev Asia, already a profitable company pre-acquisition is also expected to contribute positively to Media Prima Digital (“MPD”) moving forward once completed. MPD plans to bank on the new skillsets obtained from the recent acquisition to further boost its revenue via digital advertising. The acquisition also resulted in Media Prima to have the third highest digital reach in Malaysia behind only to Google and Facebook.

Media Prima’s Out-of-Home (OOH), Big Tree Outdoor (“BTO”), is expected to benefit from the rollout of assets for rapid transit concessions scheduled to commence later this year. Other OOH platforms are expected to maintain its high occupancy rates throughout the year. This is especially true for digital advertising solutions/assets which are currently contributing 10% to BTO’s total revenue. The Group’s Content Creation arm, Primeworks Studios will explore potential new intellectual properties for animation and co-production with external broadcasters while expanding the current content sales in the overseas market. Primeworks, with a content library of over 100k hours, has made significant inroads into the OTT space by selling content to Netflix and Iflix.

In Print media, the New Straits Times Press (M) Berhad (“NSTP”) will continue to defend its traditional print business while continuous cost rationalisation initiatives will continue to be implemented while the digital products and services launched in 2016 such as Full-A-Mark remain in a period of gestation. NSTP’s digital and online news platforms enjoy a significant reach amongst Malaysian consumers. NSTP’s three online portals namely, New Straits Times, MyMetro and BH Online record monthly unique visitors of 18.3 million.

Dato’ Sri Amrin concluded that while the Group recognised the tough operating environment’s impact on the Group’s performance, Media Prima will evolve from a traditional media Group into one that is digital first with diversified revenue streams via a transformation initiative that is already underway. “Though we are continuously reviewing our businesses, the Group will forge ahead with our transformation efforts to remain relevant and defend our leadership position. We will continue to improve cost efficiencies and make prudent investments in areas that will provide us with a competitive advantage,” he said.


For further information, kindly contact:
Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 6012-614 0522


  1. Attractive section of content. I just stumbled upon your site and in accession capital to claim that I
    acquire actually enjoyed account your blog posts. Anyway
    I will be subscribing to your feeds or even I
    fulfillment you get admission to constantly quickly.

  2. You actually make it seem so easy with your presentation but I find
    this topic to be really something that I think I would never understand.
    It seems too complicated and very broad for me.
    I am looking forward for your next post, I will try to get the hang of it!

  3. Hey! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly?
    My website looks weird when browsing from my iphone 4.
    I’m trying to find a template or plugin that might be able to correct this issue.
    If you have any suggestions, please share. With

  4. Excellent post. I was checking constantly this blog and I am impressed!
    Extremely helpful info specifically the last part
    🙂 I care for such information much. I was looking for this certain information for a very long time.

    Thank you and good luck.

  5. It’s in point of fact a great and helpful piece of information. I’m satisfied that you
    simply shared this useful information with us.
    Please keep us informed like this. Thanks for sharing.

  6. This is a good tip particularly to those fresh to the blogosphere.

    Simple but very precise info… Many thanks for sharing
    this one. A must read article!

  7. Hello it’s me, I am also visiting this website regularly, this website is truly fastidious and the people are actually sharing pleasant

  8. Link exchange is nothing else but it is simply placing the other person’s website link
    on your page at proper place and other person will also do similar in support of you.

  9. Excellent site you have here but I was curious about if you knew of any user discussion forums that cover the same topics talked about in this
    article? I’d really like to be a part of community where
    I can get responses from other knowledgeable people that share the same
    interest. If you have any recommendations, please let
    me know. Thanks a lot!

  10. Hello, i think that i saw you visited my site thus i came to “return the favor”.I’m trying to find things
    to improve my website!I suppose its ok to use some of your ideas!!

  11. I love your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?

    Plz reply as I’m looking to construct my own blog and would like to know where u got this from.
    appreciate it

  12. Hi, i feel that i saw you visited my web site so
    i came to go back the desire?.I am attempting to find
    things to improve my site!I suppose its adequate to
    use a few of your ideas!!

  13. Everything is very open with a very clear clarification of
    the issues. It was truly informative. Your website
    is useful. Thanks for sharing!

  14. Good day very cool website!! Man .. Excellent .. Amazing ..
    I will bookmark your site and take the feeds additionally?

    I am glad to find a lot of helpful information here in the put up, we want
    develop extra strategies in this regard, thanks for sharing.
    . . . . .

  15. I am sure this piece of writing has touched all the internet viewers, its really
    really good post on building up new website.

  16. I’ve been surfing online more than three hours today,
    yet I never found any interesting article like yours. It is pretty
    worth enough for me. In my opinion, if all site owners and bloggers made good content as you
    did, the internet will be a lot more useful than ever before.

  17. I’m not sure why but this blog is loading very slow for me.
    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  18. I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% positive.

    Any suggestions or advice would be greatly appreciated.


  19. Can I just say what a relief to uncover a person that
    truly understands what they’re talking about over the internet.
    You definitely understand how to bring an issue to light and make it important.
    More people need to look at this and understand this side of your story.
    I was surprised that you aren’t more popular given that you most certainly possess the

  20. Asking questions are truly nice thing if you are not understanding something totally, but
    this post provides good understanding yet.

  21. Hi there just wanted to give you a brief heads up and
    let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and
    both show the same outcome.

  22. Howdy, i read your blog from time to time and i own a similar one
    and i was just wondering if you get a lot of spam responses?
    If so how do you stop it, any plugin or anything
    you can suggest? I get so much lately it’s driving me insane so any assistance is very much appreciated.

  23. I like the helpful information you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I am quite sure I will learn lots of new stuff right here!

    Good luck for the next!

  24. Just desire to say your article is as surprising. The clarity in your post is
    simply spectacular and i can assume you are an expert on this subject.

    Fine with your permission allow me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the gratifying

  25. Your method of explaining the whole thing in this
    article is actually fastidious, all can simply be aware of it, Thanks a lot.

Leave a Reply

Your email address will not be published.

Post comment