BANGSAR, 9 June 2017 – Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s largest integrated media group today announced that En. Jeff Cheah, will be ending his tenure as the Chief Executive Officer of Big Tree Outdoor Sdn Bhd effective 14 July 2017. After 17 years with the Group, Jeff has decided to pursue new challenges outside Media Prima where he will take over the reins of a regional media company as its Group Chief Executive Officer, based in Singapore.

Jeff had served as Chief Executive Officer of Big Tree Outdoor since January 2013. He joined the Group on 15 January 2001. In announcing his decision, Jeff said that he is honoured to have been given the trust to lead Big Tree Outdoor and expressed his sincere thanks to the Board, colleagues and staff who have given him utmost support throughout his tenure with the Group.

In view of the resignation, Media Prima announced that En. Mohamad Shukor Bin Ariffin, aged 46, has been appointed as Chief Operating Officer (COO) of Big Tree Outdoor effective 1 July 2017. As COO, he will be responsible for the overall operations of Big Tree Outdoor and will focus on strengthening the core business of the company while pursuing new opportunities in line with Media Prima’s long-term growth strategies. He will report to the Group Managing Director of Media Prima. Prior to this appointment, En. Mohamad Shukor was Big Tree Outdoor’s General Manager for Operations. Highly experienced in OOH, he joined Big Tree Outdoor in April 2003 as Manager Corporate Affairs and Business Development. He was later promoted to the position of General Manager, Business Development and Corporate Planning in September 2009 and later as General Manager Operations in October 2011. His other prior appointments include Plus Berhad, Medas Corporation Berhad and Azlan & Associates Consulting. Shukor graduated from the University of Bradford, the United Kingdom with a Bachelor of Science (Honours) in Economics.

Commenting on the new appointment, Raja Datuk Zaharaton Raja Zainal Abidin, Chairman of Big Tree Outdoor said, “The appointment of En. Mohamad Sukor will further strengthen Big Tree Outdoor’s position as the leading Out-of-Home service provider in Malaysia. It also mirrors our strong succession plan that enables smooth handover of responsibilities and operations.”

Also commenting on the appointment of En. Mohamad Shukor, Jeff Cheah said, “He is well-respected in this field and his strong leadership traits make him the natural choice to continue the momentum that we built to firmly position Big Tree Outdoor as the preferred choice for advertisers. He has done an incredible job over the past 14 years with Big Tree Outdoor and possesses deep familiarity with the operations and commercial aspects of the OOH business. I am confident that he will contribute immensely to bring new levels of success to Big Tree Outdoor’”.

Meanwhile, the Board of Directors and Senior Management of Media Prima has expressed their deepest gratitude to Jeff Cheah for his years of dedicated service to the Group. Dato’ Sri Amrin Awaluddin, Group Managing Director of Media Prima said, “Jeff has contributed immensely where he played a pivotal role in establishing Big Tree Outdoor as the leading Out-of-Home (OOH) company in Malaysia. He provided strong leadership and ensured Big Tree Outdoor remained at the forefront in the implementation of the latest technologies in OOH. We wish him well in his future endeavours.”


For further information, please contact:
Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 60126140522


  1. Hey would you mind letting me know which web host you’re working
    with? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most.
    Can you recommend a good web hosting provider at a reasonable price?
    Many thanks, I appreciate it!

  2. Excellent blog right here! Additionally your website lots up fast!

    What host are you the use of? Can I am getting your affiliate hyperlink in your host?
    I wish my web site loaded up as fast as yours lol

  3. Currently it appears like WordPress is the preferred blogging platform available right now.
    (from what I’ve read) Is that what you’re using on your blog?

  4. Thanks for your article. We arec888 online casinos. And live football betting websites That everyone is looking for free credits, sign up for free bonuses Mobile casino

  5. whoah this blog is great i like reading your posts. Stay up the great
    work! You know, lots of individuals are looking around for this
    information, you can help them greatly.

  6. This is very interesting, You’re an excessively professional blogger.
    I have joined your rss feed and look ahead to looking for more of your excellent post.
    Additionally, I’ve shared your website in my social networks

  7. Hi! Would you mind if I share your blog with my myspace group?
    There’s a lot of folks that I think would really
    appreciate your content. Please let me know. Cheers

  8. What i don’t realize is if truth be told how you’re no longer actually much more neatly-favored than you might be now.
    You are very intelligent. You already know thus significantly relating to
    this matter, produced me in my view imagine it from numerous varied angles.
    Its like women and men are not interested except it is
    something to do with Lady gaga! Your personal stuffs excellent.
    Always care for it up!

  9. I get pleasure from, lead to I discovered exactly
    what I used to be looking for. You have ended
    my 4 day long hunt! God Bless you man. Have a nice day. Bye

  10. Excellent post. I was checking continuously this blog and I’m
    impressed! Extremely helpful information specifically
    the last part 🙂 I care for such information much.
    I was looking for this certain info for a very long
    time. Thank you and best of luck.

  11. What i do not understood is in reality how you are no longer
    really a lot more neatly-appreciated than you may be now.
    You are so intelligent. You realize therefore considerably in terms
    of this topic, made me for my part believe it from a lot of varied angles.
    Its like women and men don’t seem to be interested until it’s one thing to accomplish with
    Girl gaga! Your personal stuffs nice. At all times deal
    with it up!

  12. Знаете ли вы?
    Согласно мифу, Марута Сар пыталась примирить Арарат и Арагац, но не смогла.
    Американский лейтенант из конвоя PQ-17 был спасён советским танкером и наладил его оборону от авианалётов.
    Владелец вернул похищенную картину Пикассо почтой, не найдя покупателей.
    По выбору Утёсова дорога на Берлин шла то через Минск, то через Киев.
    Битву русских дружин и монголо-татар возле леса отмечают сразу в трёх селениях.

  13. I like the valuable info you provide in your articles.
    I will bookmark your weblog and check again here regularly.
    I’m quite sure I’ll learn many new stuff right here! Good
    luck for the next!

  14. Hey there I am so excited I found your web site,
    I really found you by accident, while I was searching on Bing for something else, Nonetheless I am here
    now and would just like to say thanks a lot for a tremendous post and a all round enjoyable blog (I also love the theme/design),
    I don’t have time to read it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be
    back to read much more, Please do keep up the fantastic b.

  15. I blog quite often and I genuinely thank you for your information. The article
    has really peaked my interest. I will take a note of
    your website and keep checking for new details
    about once a week. I opted in for your RSS feed as well.
    adreamoftrains web hosting providers

  16. Pretty component of content. I simply stumbled upon your web site
    and in accession capital to say that I get in fact loved account your blog posts.
    Any way I’ll be subscribing for your feeds and even I success you access consistently

  17. I don’t even know the way I finished up here, however I believed this publish was once good.
    I don’t understand who you’re however definitely you are going to a well-known blogger for those who
    are not already. Cheers!

  18. Tinggalkan permainan judi bola konvensional anda, dan mari bermain judi bola online bersama kami. Dengan pilihan permainan judi bola online yang bisa anda pilih, kami yakin anda akan mendapatkan keuntungan 24 jam non stop di sini. Dengan pasaran judi bola online yang senantiasa update, anda bisa melakukan taruhan judi bola online ke seluruh liga besar di dunia. Ajak juga teman anda untuk bergabung dengan situs rekanan kami, dan dapatkan bonus refferal 50% tanpa di undi sama sekali

  19. Superb post however , I was wondering if you could write
    a litte more on this topic? I’d be very thankful if you could elaborate a
    little bit further. Thanks! 31muvXS cheap flights

  20. Everyone loves what you guys tend to be up too. This sort of clever work and
    coverage! Keep up the superb works guys I’ve incorporated you guys to
    my blogroll.

  21. My brother recommended I may like this web site.

    He was totally right. This post truly made my day.
    You cann’t believe just how much time I had spent for this information! Thanks!

  22. Amazing blog! Is your theme custom made or did you download
    it from somewhere? A theme like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your design. Kudos

  23. Hey there! This is kind of off topic but I need some advice from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty
    quick. I’m thinking about making my own but I’m not sure where to start.
    Do you have any ideas or suggestions? With thanks

Leave a Reply

Your email address will not be published.

Post comment