Bandar Utama, 3 January 2014 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest and leading fully-integrated media group, today kicked-off its Riuh Di Brazil campaign.
Media Prima announced this special treat to the football fans in Malaysia in a carnival atmosphere ceremony officiated by Encik Khairy Jamaluddin, Minister of Youth and Sports. Amongst the guests present were Encik Ahmad Izham Omar, Group Chief Executive Officer, Media Prima Television Networks; Mr. Seelan Paul, Chief Operating Officer of Media Prima Television Networks and senior management of Media Prima.

Apart from the launch of Riuh Di Brazil campaign, the audience and fans also had the chance to view up-close the coveted trophy which is making its global tour via FIFA World Cup trophy Tour 2013/14 courtesy of Coca-Cola. The tour which began its journey on 12 September 2013 in Rio de Janeiro, Brazil will visit 88 cities around the globe and will end its journey in Brazil in June for the Finals.
According to Encik Ahmad Izham Omar, Group Chief Executive Officer of Media Prima Television Networks, “The Finals is certainly the most anticipated sporting event in the world, the ‘mother’ of all sporting events. Media Prima, being the largest integrated media group in Malaysia, is delighted to bring part of this excitement to our viewers via a wide range of football related programmes, extended news coverage, up-to-date results, updates and many more. Our integrated media platforms, namely television, radio, print, digital and out-of-home media solutions have the potential to provide the widest reach amongst football fans across the nation.”

“At the same time, the Group also plans to increase the level of interactivity with its audience such as through quizzes and other contests with interesting prizes to be won,” added Izham.
Media Prima Television Networks, comprising TV3, ntv7, TV9 and 8TV will be airing exciting programmes leading up to the much anticipated coveted football tournament in the world. Amongst the special programme line-up include a 1-minute vignette Destination Brasil starting on 4 January, National Icons and The Road to Brasil magazine programmes starting from May. All three programmes will be aired until the last day of the Finals on 13 July 2014. Apart from the special programmes, existing programmes will also be highlighting the campaign and content of this prestige football tournament. Amongst the various television programmes involved are Scoreboard, Soccer Kids, Jalan-Jalan Cari Makan, Melodi, Galaksi, Malaysia Hari Ini, Wanita Hari Ini, Nasi Lemak Kopi O, Bella, BoBoiBoy, Bola Kampung, Inazuma Eleven Go, Ho Chak, Kan Cheong Kitchen, Eve?s Diary, G-thang, Quickie, Celebrity Chat, Hip TV, All About Sports and all the news bulletins of the four television stations.

The print media, comprising New Straits Times, Berita Harian and Harian Metro will feature an extensive coverage on the run-up to the Finals in Brazil, preparation of the finalists ahead of their group and knock-out matches, the daily updates of the matches including fixtures and results. The print media will also be highlighting a specially sponsored section to highlight the “Player of the Day”.
Media Prima Radio Networks, comprising Fly FM, Hot FM and One FM will be conducting various exciting Riuh Di Brazil promotions via on-air and ground activities such as Fly FM What A Big Ball, Hot FM Football Stars Tournament, Guess The Glorious Goal, Battle to Brasil, Human Foosball, University / School Football Tournament, #WearYourTeam and many more fun activities.
Big Tree Outdoor, the Group’s out-of-homes media solutions provider will reinforce and hype up the promotions of Riuh Di Brazil in all its innovative facilities such as its CUBIG electronic billboards to showcase fixtures, results and updates of the Finals in Brazil.

Media Prima Digital (“MPD”), the digital arm of the Group, will promote Riuh Di Brazil via its Tonton portal (www.tonton.com.my). Starting this month, Tonton will showcase a syndicated programme entitled Mission: Brasil, which is a countdown to the Finals in Brazil. This programme will feature reviews and updates of all qualified teams, on-going preparations of the host nation and highlight all 12 stadiums and venues for the finals. Tonton will also be showcasing its own original series featuring our nation’s top football players, up close and personal. Additionally, MPD will organise a Fantasy Football competition and engage football fans with social media via the hashtag #RiuhDiBrazil on a dedicated Riuh Di Brazil portal.
Mr. Seelan Paul, Chief Operating Officer of Media Prima Television Networks added, “Media Prima has been a staunch supporter of major sporting events taking place in the global arena with a huge following in this country. In recent years, we have brought prestigious sporting events such as the UEFA EURO 2008 in Austria and Switzerland, UEFA EURO 2012 in Poland and Ukraine, and 2013 CAF Africa Cup of Nations in South Africa for our audience to cherish the remarkable moments making history in the sporting arena.”

“Apart from being able to build great sporting atmosphere for the Malaysian fans during these times, our clients are also able to reach out and fully engage them through the integrated media solutions that we have to offer,” concluded Seelan.

A total of 32 nations have qualified to compete in the Finals in Brazil scheduled from 12 June – 13 July this year. Spain will be defending the trophy they won in the last tournament held in South Africa in 2010.

-ends-

For further information, please contact:
Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 60126140522
www.mediaprima.com.my/http://twitter.com/MPBtalk

About Media Prima

Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.

The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the lifestyle portal gua.com.my and tonton.com.my, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has over 3.5 million registered users. Emas is the first classic channel in Malaysia showcasing Media Prima’s production of popular TV programmes via Internet Protocol TV (IPTV) on HyppTV, Unifi TM. The Group also owns three radio stations, Fly FM, Hot FM and One FM.

The Group’s leadership position in the Outdoor Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.

The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd, Malaysia?s largest production company, producing TV content and feature films since 1984 and 1994 respectively.

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