Kuala Lumpur, 11 April 2019 – Media Prima Berhad (“Media Prima” or the “Group”) was awarded the prestigious ‘Digital Publisher of the Year’ at the Malaysian Digital Association (“MDA”) d Awards 2019 held in Kuala Lumpur last night.
Datuk Kamal Khalid, Group Managing Director of Media Prima, said: “Since embarking on our transformation journey, we have reached many milestones such as becoming Malaysia’s number one choice for mobile content ahead of the ‘Big Four’ tech companies. Today, we are extremely humbled to be recognised as ‘Digital Publisher of the Year’ as it signals that we are on the right track to become Malaysia’s leading digital-first content and commerce company. The secret to our success is our great team who have also been recognised in other awards for their great work. We will continue to work hard to deliver the best content to our audience.”
The Group was also nominated in four other categories including ‘Best Use of Social Media’ (REV Asia’s Watsons Campaign), ‘Best Tech Developer’ (myUndi), ‘Best Use of Mobile’ (Mak Cun’s Adventure), and ‘Digital Person of the Year’.
Rafiq Razali, Chief Executive Officer of Media Prima Digital, believes that encouraging fresh and new ideas, as well as a dynamic working environment, are among the key ingredients to the Group’s digital accomplishments. “At Media Prima, we acknowledge that our talents are one of our most important assets in the Group. We strive to nurture our talents further while recognising their efforts and contributions to the company. In today’s competitive media landscape, we believe that this gives us an edge in our mission to become the leading digital-first content and commerce company. Not just that, our continuous investment in data is a form of commitment from us to better understand our audience, so that we are able to serve more relevant content across our platforms.“
The d Awards, organised by MDA, recognises and honours the talents and brands that embrace and use digital technologies. The awards, now in its third edition this year, celebrates the best-in-class digital campaigns and ideas that Malaysia brands have to offer.
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