KUALA LUMPUR, 9 January 2019 In an event themed Bridging Experience, Big Tree, a subsidiary of Media Prima Berhad, has launched its latest out-ofhome (OOH) solution, Big+; a suite of offerings bridging its OOH media with cuttingedge online capabilities. This new solution targets business partners, advertisers and media agencies.

Held at the Grand Ballroom of the Sime Darby Convention Centre, this event was to explain and share the capabilities of Big+ which prompts consumers via OOH advertisements and further targets them on mobile devices. Additionally, consumers would be able to immediately take action oadvertisements upon viewing advertised products or services on static or digital OOH media.

This launch was officiated by Big Trees Chief Executive Officer Shukor Ariffin. Shukor mentioned that advertisers will experience a revolutionised way of buying OOH media.

This is what Bridging Experience is all about; bridging the gap between awareness and consideration or purchase; increase engagement; as well as creating opportunity for target marketing and sequential messaging.

OOH will always remain relevant because it is cost effective and available 24/7, 365 days a year with a high 80% brand recall.

Exciting digital solutions were shared during the event, including Big Capture – geofence technology which serves online banners upon entering a designated geofence; Big Scan – image scanning technology of OOH static or digital visuals with smart devices, leading to online activation and engagement; Big Effects – dynamic digital content where brand messages are customised with real-time influence by weather, vehicle identification, social engagement, facial recognition and live streaming.

This launch signifies an evolution and a revolution for Big Tree and the industry as a whole.

Shukor also disclosed that in October this year, Big Tree will celebrate its 25th anniversary.

 

For further information, kindly contact:

Big Tree Outdoor Sdn Bhd Mohd Hanif Bin Shaarani at +603 2724 8303 or +6013 600 8010 Fax: +603 7729 3889

Email: hanif.shaarani@bigtree.com.my

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