The new WOWSHOP is fresher, bolder and promises customers an improved home shopping adventure!
WOWSHOP, Malaysia’s most beloved home shopping network is all set to bring the new fresher and bolder WOW to every Malaysian home. With over 2 million customers and more than 6,000 episodes produced, it recently delivered a bold new look that revitalizes its brand and aims to wow its customers further with a whole new home shopping experience. The all new WOW promises to give its customers more reasons to smile with its brand new WOW products, WOW Services and WOW Content.
The rebranding is timely as WOWSHOP Sdn Bhd (formerly known as MP CJ ENM Sdn Bhd) is now fully owned by Media Prima Berhad, who acquired the remaining stake of the home shopping segment, making it a wholly-owned subsidiary of the group.
Celebrating its rebirth the “All New WOW”, WOWSHOP will run the “30 DAYS OF WOW” campaign. The campaign will run from 1st November 2020 to 30th November 2020 with daily shows on TV9 and 8TV featuring various promotions and cashback points that will aim to add more value to customers purchases during the period.
Customers who watch TV9 at 830am daily and make purchases during the live shows will receive an exclusive “The WOWSHOP Bag” (while stocks last). Meanwhile, customers who watch 8TV at 11.30am daily and make an online purchase during a live show at the said timing will receive an additional 6% WOW CASHBACK on top of the existing 5% WOW CASHBACK.
Strengthening its presence in the retail and commerce market, the new WOWSHOP will focus on bringing more smiles to its customers. The brand aims to provide its customers with an even more interactive and enhanced WOW customer experience through its content, products and services.
“WOWSHOP is built to be strong and agile, and is a brand that is intuitive to customer needs. We are always evolving to help customers move ahead in life, for a better present and a brighter future. Today I am delighted to unveil the new WOW, a brand that will also act as our customers’ personal shopper, and will continue to bring so much happiness and of course more smiles to their lives,” said Yang Hyun Kim.
WOWSHOP also will work together with its parent company Media Prima Berhad, through Media Prima Berhad’s holistic rebranding campaign and will be featured across its television networks top programmes such as Wanita Hari Ini, Borak Kopitiam, Melodi, Nona, MBuzz, Living Delight, and Majalah 3 among others. There will also be a new jingle called Hidup Mesti Ada WOW / Tian Tian Jing Chai Tian Tian WOW, written by Audi Mok, Ahmad Izham Omar, Shazee Ishak, Tilla Hanna, Hong Joon Sim and Ong Yin Yin (Melissa) that will be played on Ripple Media’s radio stations One FM, Fly FM, Hot FM and Kool FM to further extend WOWSHOP’s reach. The feel good jingle is catchy, light and happy, and perfectly embodies the new WOWSHOP.
The new WOW will also move towards building a closer and more enhanced interaction with its customers with the introduction of its online avatar SIS WOW that will appear on the company’s digital platforms. WOWSHOP will now transform to be a personal shopper for customers, providing them with recommendations of the best products that will WOW their lives. SIS WOW will share tips and lifestyle recommendations as well as guide customers with more information on products and services, enabling them to make better and more informed purchases. The company also is working towards upgrading its e-commerce platform to become more user friendly and mobile centric.
WOWSHOP currently offers more than 5,000 items on its multi-platform, ranging from household products to electrical items, beauty, fashion and services, and currently 70% of products sold on the network consist of local brands including Mugen, Riino, Elba, Habib Jewel, Ariani and Simplysiti.
The company has also made its customer’s experience easier by introducing various payment methods including e-Wallet payment services such as Boost, GrabPay,Touch n’ Go eWallet as well as MAE by MAYBANK2U. Besides the Cash on Delivery payment method, customers can choose from a variety of payment methods upon checking out as well as its latest payment method, which offers an Easy Payment Scheme.
Indeed, the all new WOW aims to always WOW its customers and ensure its tagline HIDUP MESTI ADA WOW! lives up to its name! Customers can find WOWSHOP on air demonstrations across TV channels TV3, ntv7, TV9, 8TV, MyFreeview Channel 104 & 106 and TONTON. Astro customers can view WOWSHOP on channels ntv7 – channel 147, 8TV – channel 148 and TV9- channel 149.
Customers will be able to purchase the products seen on television by:
- Calling the toll-free hotline at 1-800-18-0808
- Online by logging on to hhtp://www.wowshop.com.my
- Downloading the WOWSHOP mobile app from Google Play (Android) or App Store (iOS)
For media inquiries:
Junisa Binti Jaafar Sidek
WOWSHOP SDN BHD
Tel: 03 2724 8322
Email: [email protected]