- Appointed as Group Executive Director on 18 February 2021
- Appointed as Chief Executive Officer of REV Media Group on 15 April 2016
Rafiq holds a Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University. He has comprehensive experience in business development and strategic planning. His track record includes establishing start-up companies related to digital and information technology.
His career in information technology began with Maxis Berhad where he held various positions that included responsibilities in the International Data Wholesale division and the Corporate Strategy division.
In 2011, Rafiq was part of the team which formed Groupon Malaysia. Groupon is an e-commerce company based in the United States, connecting customers with local merchants in more than 28 countries including Malaysia. He was promoted as Groupon’s Country General Manager for Malaysia in 2013, following an impressive run of performance by the outfit.
In 2015, Rafiq and a group of investors established KFit, now known as Fave, a Malaysian start-up company that provides a fitness subscription service and a hyperlocal marketplace for the best food and service experiences in the city. KFit/Fave today boasts operations in six countries in the Asia Pacific and has raised funding from multiple venture capital funds including Sequoia Capital, one of the world’s leading venture capital firms.
His appointment as Group Executive Director is in line with the Media Prima’s commitment to further consolidate its position as the largest integrated media group in Malaysia, providing the Group with numerous opportunities to introduce innovative solutions to fulfill the ever-changing needs of its customers.
As Group Executive Director, Rafiq will lead the Group’s operations effective 18 May 2021 until further notice.