YANG HYUN KIM
CHIEF EXECUTIVE OFFICER, MP CJ ENM SDN BHD (FORMERLY KNOWN AS MP CJ O SHOPPING SDN BHD)

Mr. Yang Hyun Kim, aged 45, is the Chief Executive Officer of MP CJ ENM Sdn Bhd.

He began his career in 1999 with the CJ Group, a well-trusted and established global lifestyle company headquartered in Korea. His career progressed with the group, where he was involved in every area of the business from media, telecommunication, home shopping, and life-style retail through roles in CJ HELLO, a leading Cable Operator in Korea, CJ ENM O Shopping Division (formerly known as CJ O Shopping), a global leading home shopping operator, and so on.

Since he joined CJ ENM O Shopping Division (formerly known as CJ O Shopping), in January 2015, he has been responsible for exploring new business opportunities and structuring a global expansion strategy. He was eventually appointed to lead the incorporation of a home shopping joint venture with Media Prima in Malaysia.

As the Director of the Malaysia Project TF, Kim was responsible for managing the entire project initiating from market research, feasibility studies, business modelling and financial projections, up to joint venture incorporation.

In February 2016, Kim was appointed as the founding Chief Executive Officer of MP CJ ENM Sdn Bhd (CJ WOW SHOP), formerly known as MPCJ O Shopping Sdn Bhd, a joint venture between Media Prima and CJ ENM O Shopping Division and in April 2016 a business he successfully launched as a new non-traditional revenue stream within Media Prima, and as the 11th Global Operation Site of CJ ENM O Shopping Division.

With CJ WOW SHOP’s Vision “The foremost customer-oriented media commerce company in Malaysia”, Kim continues to contribute his best endeavours consistently to provide only the best Wow products and services by exploring customers’ unmet needs, upgrading their lifestyle and satisfying their requirements at every touch-point.