Media Prima Digital

Media Prima Digital spearheads innovation, digital marketing and technology within the Media Prima Group via an integrated and agile approach. We understand the art and science of creating an enduring bond between consumers and brands from a digital perspective, hence we strive to offer a holistic and end-to-end digital solution encompassing performance marketing, mobile app development, data analytics, social media listening and many more from a 360° perspective. Our group’s rich intellectual properties and diversified media platforms also allow brands access to mass audience in a unique and comprehensive manner digitally.

Media Prima Labs

With the increasing demand and trend for the Mobile Application and Games within the digital industry, Media Prima Group has taken the step forward to champion the development within the industry, hence Media Prima Labs (MPLabs) is established. MPLabs will primarily leverage and develop product base on the group’s unique intellectual properties – such as Jalan-Jalan Cari Makan, Harian Metro Mountain Bike Grand Prix, Ejen Ali and more into the mobile space.
Aside from developing mobile products for Media Prima’s group of companies, MPLabs also welcomes existing and new idea or product from the public, it aims to accelerate and help to materialise these ideas through strategic partnerships not only on technology and development investment but also leveraging on Media Prima’s mass audience reach via multiple platforms namely TV, radio, print and outdoor, in addition to its experienced content creation arm to promote and push the final product.


MyGameOn features local and international gaming content with a Malaysian twist. Users can take a peek inside the local eSports scene, gaming team reviews and player highlights together with tonnes of reviews of local and international games on this website. You can also join a multitude of gamers in the gaming live streams on this platform.


audience+ is the latest digital product created by Media Prima as an addition to enhance digital ad performance. Simply put, we can now reach audience that matters the most to your business across multiple ad formats. This allows more precise audience targeting and minimize ad wastage, and essentially improve your campaign performance and driving efficiencies.
Having a team of data experts that uses market-leading technology to deliver the best audience data, we carefully filtered 16 premium 1st party audience segments for advertisers to choose from and will continue to offer more audience segments in the future.

REV Asia

As one of Malaysia’s leading digital media groups, REV Asia owns and operates top authority brands with an extensive distribution platform that is able to reach a total of approximately 5 million people each month through the power of social media marketing and exceptional content, and provide influential digital marketing solutions to over 250 brands and counting. Please visit for more info.