Media Prima has a long history of being involved in charitable events and various community activities. Through our multiple media platforms, we help raise awareness and generate solutions to assist communities in need.
Media Prima – NSTP Humanitarian Fund
The Media Prima – NSTP Humanitarian Fund (“MPNHF”) was established on 15 May 1991. It oﬀers ﬁnancial aid to Malaysians who are unable to aﬀord treatment for heart problems, leukaemia, cancer or the ﬁtting of prosthetic limbs. Our media platforms are used to appeal for public donations and raise money through fund-raising events.
Essentially, it is a platform for generous and caring Malaysians to provide a helping hand and support humanitarian causes. Working with hospitals, MPNHF identiﬁes deserving cases and pays their treatment fees directly. Its scope has been expanded to embrace other causes including assisting victims of poverty, disasters and political conﬂicts.
Tabung Bencana NSTP – Media Prima
Tabung Bencana NSTP-Media Prima was launched on 1 October 2009 to help victims of major ﬂoods, landslides and ﬁre. The fund was ﬁrst established in response to a huge earthquake that occurred in Padang, Sumatra. It was formed to enable the general public to channel their contributions to the victims.
Today, Tabung Bencana NSTP – Media Prima focuses on major catastrophes in Malaysia. The fund was instrumental during the major ﬂoods of 2015 as it helped victims during the disaster and post rebuilding eﬀorts. Eﬀorts to improve the lives of these victims include providing medical assistance, rebuilding educational infrastructure such as schools, libraries and playgrounds for victims of the Sabah earthquake in 2016.
In 2017, the fund was used to provide aid for ﬂood victims in Sabah, Terengganu, Perlis, Kedah, Pulau Pinang and Kelantan, thanks to generous public contributions.
Tabung Kemanusiaan Palestin Media Prima
The Palestinian cause is very dear to Malaysians. The Tabung Kemanusiaan Palestin Media Prima was established in 2012 and re-activated on 24 July 2014 following the escalation of the conﬂict in Gaza. Media Prima provides an avenue for contributors to assist the Palestinians through reputable NGOs such as Mercy Malaysia and Perdana Global Peace Foundation. Various humanitarian programmes were funded in 2017 that beneﬁted Palestinians.
Tabung Kemanusiaan Rohingya Media Prima
In 2016, Media Prima launched Tabung Kemanusiaan Rohingya Media Prima in response to the escalating political conﬂict in the Rakhine state of Myanmar. Caring individuals and organisations were able to help ease the plight of the Rohingya community.
Media Prima provides an avenue for contributors to support the Rohingya community by funding various humanitarian programmes that beneﬁt them through reputable NGOs such as Mercy Malaysia.
In 2017, Tabung Kemanusiaan Rohingya Media Prima received contributions from Superbike Association of Malaysia (“SAM”), Kelab Kementerian Dalam Negeri (“KDN”) and SME Bank.
Tabung TV3 Bersamamu
Since its inception in 2015, Tabung TV3 Bersamamu has encouraged public participation and contribution through the popular television programme Bersamamu and related on-ground activities. Today, Tabung TV3 Bersamamu Fund is within the ambit of the Humanitarian Fund as it continues to provide help to those in need.
Briged Sukarelawan Media Prima – NSTP
Established in 2011, the volunteer brigade is part of the overall group corporate responsibility strategy to develop a sustainable business model. Brigade members, comprising employees from the various platforms and backgrounds, are required to register and attend basic training on relevant subjects such as volunteerism before being called to join any relief mission or voluntary charitable work.