Rosli Sabarudin was appointed as Group Chief Financial Officer of Media Prima on 1 October 2021. Prior to this, he was appointed as Acting Group Chief Financial Officer on 24 April 2020. He previously served as Group General Manager, Finance (Financial Reporting, System and Operations).
Rosli received his Accounting degree from Victoria University of Wellington, New Zealand, in 1998. Having started his career with Tenaga Nasional Berhad (“TNB”) in 1998, Rosli brings with him more than 20 years of experience in Accounting, Finance and Management in the utility and media industry, which include statutory financial reporting, financial operations, procurement, financial systems and asset management. One of his major strengths is his strong interest in process improvement and reengineering.
He spent 14 years in TNB assuming various roles with his last appointment as Financial Controller for TNB Remaco Sdn Bhd. He has also covered the role of Customer Service Manager, State Finance Officer, SAP System Implementer and Change Management Consultant in the CEO’s office entrusted with major transformation initiatives for the Group during his stint in TNB.
In 2012, Rosli joined Media Prima. His scope of responsibilities with the Group included Financial Controller for Television Networks (TV3/STMB) and Primeworks Studio. He played an instrumental role in the setting up of CJ Wow Shop, a joint venture in 2016 between Media Prima and South Korea’s CJ ENM O Shopping Division.
Being a qualified accountant, Rosli is a Fellow with the Association of Certified Chartered Accountants (FCCA, UK) and a member of the Malaysian Institute of Accountants (“MIA”).