- Joined Media Prima Berhad as Group Director of Commercial in November 2019
- Appointed as Executive Director/CEO of Media Prima Omnia in January 2020
Datuk Michael was the former CEO of MYTV Broadcasting where he led the team to successfully migrate the Malaysian national broadcasting infrastructure from analogue to digital, considered to be the region’s biggest digitalisation effort to date.
He was previously the CEO of Bloomberg TV Malaysia, where he created the country’s first business focused TV station working alongside the international Bloomberg team.
Datuk Michael started his career as a Copywriter at Ogilvy & Mather, where he won numerous awards before switching to the client side as a marketer.
His first job as a Client was at Mutiara Telecom, where he led the efforts to rebrand the company to Digi, embedding his love for yellow in the brand’s DNA.
Datuk Michael then moved on to broadcasting at Astro where he headed interactive TV services, before joining the Feel Good team at ntv7 as VP for Brand Marketing. He continued in the industry at Bernama TV as its CMO, before heading back to telecommunications with Maxis, where he launched several high profile sports marketing events, working closely with FIFA for the World Cup, and FAPL for the English Premier League.
Datuk Michael attended the Executive Development Program at Harvard Business School in 2002, and has been an Endeavor Mentor since 2013.